Just returned from the Playaluna hotel after a midterm break with our two children, aged 14 and 8 yrs.Lovely hotel with excellent location right on the beach. Rooms were spacious and cleaned every day. Fresh towels provided daily for pool/beach. No need to dry towels overnight.
We stayed on a self catering basis and only ate in the hotel on the first night. The buffet restaurant had an excellent variety of food on offer, particularly seafood. The only down side was that the hot food was lukewarm and whilst we were spoiled for choice, our children were more difficult to suit. We spent the rest of our stay sampling the various restaurants within the resort. Dining outside was spoiled trying to swipe away the flies and it was a race to eat your food.
Antonio's tapas bar, directly across from the hotel, provides free tapas with all drinks (alcoholic and soft) between 12 and 4pm.
Christine and Dick's , also across from hotel, provided good home cooking in a very friendly atmosphere. The apple crumble is delicious.

Yes, there were plenty of Spanish holiday makers but after all it is Spain and they're entitled to go on holiday as well as the rest of us. We managed to muddle through despite our poor knowledge of the language. Patricio, on reception, made an effort to make us feel welcome during checking in. Check in was speedy and when we asked for a change of room to the poolside of the hotel, it was done without any problem.

Weather was warm but blustery most of our stay, with thunder storms 2 of the days, so it was handy having the indoor pool. Our best excursion was to Mini Hollywood, about 30mins drive from the resort, definitely well worth a visit.
Hotel entertainment was average, live music 2 nights, dancers another, magician,bingo etc.

Roquetas de Mar is a quiet family resort, no lager louts in site.
I would definitely go back to the Playaluna.

We have just returned from Hotel Playa Luna in Costa Del Almeria. We had a week all inclusive as we have two daughters aged 9 and 6,however,i wish we had gone self catering as although there was a wide choice of food,we liked hardly any of it,if you have fussy eaters please dont go all inclusive,we just had chips every day and my 6 year old who doesnt like chips lived on cucumber,we ended up eating out afew times and neither myself or my husbands tummies have not quite recovered yet. Having said that,the hotel is beautiful,rooms cleaned every day and clean towels every day,rooms very spacious all with a sea view which was amazing.

The evening entertainment though was all aimed at the spanish as were the kids clubs so we couldnt understand a word. But we loved Almeria and would definitely stay at the Playa Luna again but self catering.

Hotel
It takes half an hour in a taxi to get from the airport to the hotel (47 euros). The hotel is airy and clean with a large foyer. Checking in provided no problems. On the first day we explored the hotel, beach and local area. The pool area is adequate, however, the water is freezing and mostly frequented by children. The sun beds are free (which is a bonus) however, there is no bar near the pool. The beach is a stone’s throw away from the pool area. It is a wonderful vast beach which seems to go for miles in both directions. It is very calm, quiet and offers a chance to relax/read a book/. Unlike the pool the sea isn’t too cold and wonderfully clean.

Resort
The resort caters prominently for Spanish and Germans. I was told the area is effectively a Spanish resort so it differs from the kitsch Benidorm/Costa Del sol resorts which is refreshing (I.e. no lager louts, loud music, or cheesy nightclubs) There are a lot of families, thousands of older people and a few odd couples. There are a number of restaurants and bars. The restaurant food is not the best – it is simple cheap holiday restaurant food (omelette, chips and a variation of this … though the portions are huge). There are loads of Tapas bars but after a few days you may get sick of eating the limited options on the menus. I longed for a good restaurant and a hearty meal away from omelettes, chorizo, and garlic cheese. The breakfast buffet is good and offers a choice of food.

Entertainment

As the mayor of the town owns most of the hotels in the area, there is a ban on live music in any of the bars (i.e. to keep people in the hotels to experience the in house entertainment!) This is ridiculously bureaucratic and hilarious. The “playluna hotel” entertainment was dreadful – unbelievably bad. It was like something out a comedy. You can imagine it - Caberet with sub-standard entertainers. I’m still in shock now.

Best thing to do it get out of the hotel to the bars. There are a few English bars which aren’t the best, German, Spanish and Irish bars as well. They all lacked any atmosphere and all they needed was live performers or something!!

Rude Hotel Staff (PLEASE READ!)

The cleaners, security guards, the people in charge of the sun beds on the beach were nice. However, some of the hotel staff are incredibly rude. Truly awful!! There was one particular women called “Gema” (on reception) who lacked any customer services skills. It was service with a scowl and clearly she begrudged offering a service to guests ( or us anyway) . I was shocked by her rudeness and how she even got a job their in the first place. There was another lady on the bar who embarrassingly rude and rolled her eyes when every time we ordered a soft drink/beer from her. Having experienced many hotels on my travels the staff at the playluna were the “worst”.

Overall, the beach is heavenly, the food is average, the bars are fine if you are after a quiet drink, the hotel is clean and spacious, the staff are unashamedly rude.

Lovely hotel my husband and two daughters and friend 15 and 16yearolds stayed we had three rooms on the 3rd floor over looking the beach which was literally on the doorstep.However they were doubles a bit akward for the 2 girls having to share a bed but our lack of spanish and the staff virtually speaking no english we just put up with this small problem.The location is great shops on the doorstep as well. we stayed all incusive well worth it and no wristband just acredit card which was great able to go about with out feeling like ahospital patient. We had a car and paid 70euros for the week to use hotel carpark.
Hotel staff in the restaurant were pretty grumpy and spoke no english although we were trying spanish as best we could the hotel is nearly all spanish with some germans so staff knew german better.All said couldnt fault most things a bit of al lonely holiday as we were the only people from britain there and the entertainment was awful just kiddie disco and entertainment team doing a little dance. We went out most nights or sat in the bar .A big bonus was the spanish people dont get up at crack of dawn to reserve sun beds and towels provided everyday.