Excellent hotel , with all the Austrian Alps pleasures .
Rooms are very comfortable and clean.
Apart from all the expected Austrian meals , the restaurant has great food selections from the area (trout, deer , duck,...) , all very fresh and greatly cooked . Very large and tasty breakfast buffet . Local cheeses , speck (sliced smoked ham) , specialty breads , all combined to some very unique experiences . The hotel has a bar that serves decent beers (try the local Egger or similar) , and many other drinks , all the way to the last client (although it thins out by 11pm). Great local stuff , very polite and helpfull (remember that many there do not speak English). Check out the pictures on the restaurant taken by one of the local hostesses . The wine cellar is selective, with great Promis (Toscana,2005 and 2006) and some great surprises like the Big John (actual name of an Austrian wine) . Don't forget the schnapps .
Half-board is interesting , as it cover breakfast and dinner and during dinner you always have at least 3 options and every night is different . Kids eat well , as it has always something for them .
The hotel is very family friendly , and very quiet . Do not expect any après-ski there . If you want some small action , walk down to Ellmau (10-15 min walk) , or for some serious action , to Kitzbuhel (15min drive - mind the cops on the way with their radar guns , get a designated driver...) . Past 9pm most are already in their rooms and the hotel remains quiet throughout the night (no spring breakers here) . Teenagers who enjoy the skiing will love it , but those who expect much action will be be bored soon . Note : this lift is the beginning of a very large skiing area (WilderKaiser) , so you can probably ski 2 days without covering the same run) . A couple of nearby easy learning slopes is also convenient.
The hotel stays just above the base of the main cart up the mountain , so it's an easy ski in-out . It also sits at the bottom of the sledge run (lit night runs as well , with interesting schnapps pit stops in the way down) . You can easily walk down to Going , or to Ellmau.
There aren’t' that many rooms , so advance booking is advised (I make mine 12 months in advance) . Many of the rooms have mountain view , which are breathtaking . Each room is a little different , so ask what exactly you are getting .
Indoor pool with view to the slopes , and saunas and massage rooms underneath the pool area . Some internet on the lobby , but this is only if you are really desperate .
It has a ski room , so all you gear can be stored there .
It's also convenient to buy the ski pass at the lobby , and charge it to the room . So all you do is ski in straight into the lift.
Most of their reservations are from Sat to Sat . It is located at about 2.5hrs from Munich or Salzburg (closer to Innsbruck , but could never get a flight that matched).

Party of three adults (married couple and late-teen daughter); stayed three nights at the end of Feb 08. Arrived late on the first evening - the Reception was shut, but they'd left room keys and hotel info for us (I think Reception closes at about 8pm, maybe a little later). Room was a good size; a double bed and a sofa bed, with plenty of space, including kitchenette, dining table and chairs, and a good-sized bathroom (incl. bath with shower over, & two basins). Buffet breakfast was fine. Indoor pool area looked nice (but didn't use it). Hotel right next to Astberg ski lift (a chairlift); didnt; use that either, as snow cover too poor at the time; but would be really convenient for skiers in more snowy conditions. Didn't eat in hotel restaurant in the evening, but menu looked fine. The hotel is five mins gentle walk (downhill) to Going village one way; 10/15 mins walk (on the flat) to Ellmau the other. Staff were very "Austrian"; not much English spoken, and all info in hotel in German. But a very pleasant place to stay.