Sitia is prthaps the best place from which one may explore the east of Crete. And the east is not overcrowded with hordes of tourists. The hotel is situated some 200 meters to the main sqare and the promenade at the seaside. It is only 50 m to the beach, where beds and umbrellas are free for the hotel residents.
The hotel deserves five stars which are proudly presented on the entrance . The rooms and the bathrooms are well equiped and they are spotlessly clean. So is everything in the large garden and at the swimming pools. There are enough sun beds and umbrellas. Food in the restaurant is good, variaty of dishes and the quality of cooking are impressive (just in 7 days I gained 2 kilos). Service in the dining room and in general in the hotel (receptionists, cleaning ladies ets.) is excellent. The hotel offers the internet access.
However if one wants to thoroughly enjoy the holidays I would recommend renting a car. Staying all the time on the hotel swimming pool or walking in the streets of Sitia is all right for 1 - 2 days, but afterwards it would be boring. With a car one may explore exceptionally beautiful countryside, one may see small villages on the hillsides, remote and almost empty beaches, archeological sites and mediaval churches. The places offer unforgettable views and the atmosphere of everyday country life.

In Sitia there are many car rental agencies. The one in the hotel is perhaps some 30% more expensive, than other ones in the town, while the conditions are comparable (quality of cars, insurence etc.) . Road conditions in the eastern Crete were above my expectation. Even the very small villages are accessible by asphalt winding roads.
I thoroughly enjoyed the one week stay in the Sitia Beach Resort, and I may recommend the place to all people, who are interested more in sightseeing, than in the night life.

This hotel is located at the edge of Siteia - it's around a 5 minutes walk to the town centre.

Compared to other hotels in the town, it's clearly a much higher standard: my room, which overlooked the sea, was very spacious and furnished to a very high standard. It also seems to be the only hotel in the town to provide cable TV. The bathroom was luxurious by local standards. This high quality is reflected in the hotel rates as well.

The hotel mostly caters to groups of French tourists, so it can be rather busy at times and service the service was not consistently efficient.

It is a hotel that I would highly recommend to tourists who are accustomed to 4-5 star standards.