I stayed here with my 5 year old daughter and my partner in December. The staff were nice and the lobby was stunning. We had a lovely room with a nice shower. The location was perfect.

We arrived at Hotel Lola by Taxi from JFK. All taxi's are priced at $55 + tip and toll charge from the airport and takes about half an hour. We got into the lobby and instantly felt comfortable, with the relaxed atmosphere it had. The reception was very helpful before directing us to our room.
People are saying that the rooms are very very small. Although they werent massive there was enough room to move about and make plenty of mess with all of the shopping. The room was very modern and clean and cleaned daily by the maid. The room also had a great view of the Empire State Building
A special mention should go out to all members of the concierge who were particularly helpful throughout our stay as well as helping us find a lost bag in TGI Friday's at Rockerfeller Plaza.
The location of the hotel was perfect with just a short walk to the subway stop on 28th which linked with Grand Central, where you can pretty much get a train to anywhere or if not will take you to Times Square where again there are plenty of trains! After the first couple of days we found that the Subway was a lot cheaper than the taxi's.
One down side to the hotel was that there was no free wi-fi, however with Starbucks seeming to be on every block in New York, you could go to anyone of these to access the net.
Overall we cannot wait to go back to New York and will definately stop at the same hotel!

I was a little ambivalent to stay at this hotel after reading so many different reviews....so happy I decided to stay!!!! It was my annual mother and son vacation (I treasure this annual trip) and we simply had a blast. Location for this hotel is perfect. Boutique, chic with personality kind of place. Check in was quick, room ready.

During the entire visit my room remained inmaculate, housekeeping did a wonderful job, THANK YOU!

Service at Front Desk and Concierge was great. Thank you Ina for all your assistance during our visit and all of your knowledge of the city, shopping and subway.

Zana Restaurant also very good.

I will definitely return

Stayed in Oct 2011 during its final phase as hotel thirty thirty - lobby renovation was just wrapping up. The room was small but comfortable - not altogether unexpected for NYC. Nice modern finishes - great air temperature control including a great fan that worked as white noise for heavy sleeping. It was only after a couple days that I realized it may have been better to stay closer to Herald Square -- this location felt about 2 blocks outside of a great zone. But still had nice options within walking distance for breakfast, late night, etc. Also within a few blocks of the subway which was great. Had no issues at all with check in / check out, noise, crowds, etc. Bid this hotel on priceline so was nervous about it initially, but pleased in the end.