I'm normally a fan of the W brand hotels and the Aloft Frisco feel short of normal W Hotel experience and expectations. I'm a fan of the Mid-Century Modern motif/design but the execution feel short with Aloft. The rooms were small but the use of the space made them feel even more cramp. The bathroom was, by far, the most disappointing aspect of the room. It was very tight, the tiles were slate and made the room feel dirty and very cold. I felt like I needed to wear shoes to take shower. In general, the overall feel of the hotel was unappealing. For the price, it was OK but I would be willing to pay more for a different hotel.

My daughter and I stayed at the Aloft Frisco on Saturday night. We were traveling with her three month old baby. We shopped in the area and then came to the hotel to relax, feed the baby, and then we shopped some more. The room was clean, bed was comfortable and the price was great for a nice escape. I was disappointed that I had to go to a nearby 7-11 to buy the Sunday Dallas paper. The hotel only carries USA Today. Other than that, the stay was great. Nice friendly staff too.

The aLoft style cannot be ignored. Much is tongue in cheek modernity, but it blends seamlessly into a comfortable change of pace from the faux colonial styles or laminate furnishings at business class hotels. Clean, everything you want - quick breakfast, nice bar setting, free wireless, wireless, wireless.

At this Frisco edition, I could recommend the reception staff assume a bit more of the aLoha hospitality that I receive at other aLofts. Come on you're not working at a personality-free hotel, get on board.

The hotel works at being very modern & hip. It is bright and clean. The room rate was very reasonable, but that comes with few amenities. There is a 'grab and go' area with snacks available at all times and breakfast items, but it's not complementary. The room was very comfortable but I can imagine it might be a little bit tight quarters for a couple (I was traveling alone). I did not see anyone with children when I was there. They did have a bar that offered some food in the evening. The location was very central to all the shopping and there was easy access. The staff was friendly.