I believe review for this place would be mixed and it depends what you're expecting I guess.
We've stayed for one night with my hubby.
We arrived late and in reception we were told if we want to have a dinner we need to book the table as "hotel was very quiet and they have minimum staff, however hotel unexpectedly is very busy!" We were tired as had long day, so decided to skip our dinner.
When we've arrived it was already dark, so we don't bother with the view and we were offered to upgrade to sea view (£12), but it was not important to us, however I'm glad we didn't... on the morning we heard sea!!! and it was looking to the sea ( as well as to the parking lot), so if you want sea view, I do not think so you will get better than this :)

Hotel is located in the residential area and it is nothing around, however it is on the walking path by the sea, which leads to the main Bognor Regis area. We had very lovely walk on the morning and we did not mind to stay a little bit away from the town, but if you after pubs and restaurants - it's probably won't be good for you.

Hotel needs serious update (makeover) and it reminds a little bit old country house with simple furniture, however room has everything you are after - coffee and tea making facilities, TV with 8 channels :)
It supposed to be a internet, but it wasn't working. However we did not bother to ask about it as we were so tired.
Bathroom was spacious with a shower and all toiletries were provided.

As I said hotel quiet warn, but quite clean. Saying that - we were a little bit shocked when we looked under the duvet - it was look like a big stain on the bed sheet in the centre of the bed. It looked like ....
I've gone downstairs and receptionist come to see this - however looking closely - it was very worn sheet - with thinning lining, but it was clean.
We were explained it need to be changed and she will pass message to house keeping, but I have asked for another one... she looked on my angrily, says she will see what she could do and to be fair we've got one about 10 minutes later!. Clean and new.
Bed was too soft for our liking, but I think it is just personal choice, otherwise we had a good sleep - was very quiet.

We were really pleasantly surprised by the breakfast - it was really good!
We had a vegetarian option and it was very tasty. We were quite late, probably the last one having breakfast, but our waiter was very polite and patient.

Check out ( as well as check in) took about 20s - very pleased with that.

It is a little bit shame as this hotel might be very posh and good , but it needs a serious investment for update, but otherwise it is very nice place to stay if you prefer do not be in the town, but still want to be on the water

Overall - worn, but clean hotel and as we've got this very cheap on groupon deal - we weren't expected anything amazing, so it does met our expectations. I would say good value for money.

We have just returned from a one night stay. Impressions are very good. The hotel seems to have been refurbished. Room was very good with a large bed . We had a sea view room which cost extra. We did not have an evening meal but the menu looks good. Breakfast was good . The hotel has a small swimming pool and the location is superb being situated very close to the beach and walks along the coast line. Service was generally good . The one thing , all be it quite small, that was annoying was there was no tea or coffee making facilities in the room. You could purchase them from a machine at a cost of 1.50 but this is not the same. We like to make a drink before we go to bed and when we wake up therefore it was a pity that so much good was spoilt by such a small detail. Otherwise nice feel to the hotel.

beachcroft is a wonderful hotel, we all really enjoyed our stay. the food was excellent, the rooms were nice and all of the staff were very helpful, the swimming pool was really good, the service is amazing. the weather was really hot and sunny and the hotel is right on the beachfront,which was really great, we would defiantly go again. it was a really good holiday!!

Stayed at the Beachcroft on 14th Jan 12. Was warmly welcomed by a friendly receptionist who couldn't do enough to help. Had a bit of bother getting the tv working, phoned down to reception to ask. Receptionist came straight up personally to ensure it was resolved. Hotel is situated right on the beach front and we were lucky enough to be upgraded to a sea facing premium room. Room was clean, tidy and very cosy. Stayed for breakfast which was lovely. Couldn't fault anything. Well done Beachcroft, will definitely recommend :0)