Stayed here for dependability and consistency at or just below cost of local motels on Topsail Island. Loved it. Clean rooms, quiet, good staff, plenty of easy parking, nice breakfast to get the day started even when I needed it a bit before 6am (official starting time) because I had to leave early. Turn left, go over the bridge, and you are officially on Topsail Island in three minutes. It took about 10 minutes to hit main surf city, about another 15 minutes to arrive at southern end of Topsail Island. I read the reviews of other options for motels, camping or renting a house (watch for extra charges) and decided to trust the HOliday Inn Express name and reputation. All you can eat King Crab on Mondays at Breezeway Restaurant is a local secret, which I love, but I ordered by the "clutch" at $10 and couldn't eat more than $20 worth, so maybe skip the "all you can eat" craze and save a few bucks. Thanks to my nav-system on my smartphone, I found Riverview Cafe in Sneads Ferry proper (about 15 min drive) and what a local treat. Skip the meat and go crazy on anything seafood. I sampled this and that, loved everything but my steak (came out almost raw instead of med-rare, then still was nothing special). Use your nav system and find the non-franchise eating spots - they make the trip better.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC