We stayed one Friday night at the West Helena Best Western. For those of you who don't know, Helena/Phillips County Arkansas is one of the most impoverished regions in the country. Thus my surprise when the Best Western was very clean, spacious, and modern. The front desk service was fine, and they have an awesome flat screen TV in the lobby. Our room, though in the building closer to the highway, was still quiet, even with a motorcycle rally going on in town that night. There is a grocery store and several fast food places about a quarter mile down the road. Highly recommend, especially compared to the other places we saw in Helena.