I stayed with a friend at the Veramar for a week on a relaxing girls holiday. Though the hotel is certainly not luxury it is adequate enough for people looking for a base from which to explore, or are on a tight budget. What we noticed is that there was a mix between British and Spanish holiday makers and the whole atmosphere was relaxed. The staff were also very friendly and helpful.
The hotel is very clean and in pretty good condition. There were a couple of issues, the fridge didnt get very cold and the shower head did not stay attached to the wall: the jet being so strong it would shot off in all directions! And be warned: if you like your air conditioning this is not the palce for you! The rooms do not have fans or air con though you can hire air con units for 50 euros per week (to be honest we got used to the heat in the end). Oh, and it is a pet friendly hotel so expect to see one or two furry friends!
The pool area is small but perfectly formed, if not a little noisy as the road runs along side the wall bordering the pool. But plug your head phones into your mp3 and you dont notice it. As for the sunlounger issues, very few people seemed to bother getting up early put the towels out. In fact most mornings no one had risen before 9am anyway! The best place for sunbathing is on the small terrace rather than the grass as this gets the sun for most of the day.
Location wise the hotel is perfect for people who dont mind a short walk to the beach and shops (10 mins stroll). There is a supermarket round the corner and an internet cafe and bakery opposite. Just make sure you head left once you find your way to the promenade (at supermarket cross the road, past the torso statue and straight on), theres very little on the right.