For a small place, this little town does attract a lot of tourists. But its gorgeous and has a lot going for it. Its great for a family holiday or a place to visit with friends.
I visited Trogir with some of my colleagues after a strenuous conference in Split and needed some R&R. We stayed in a small 3 star hotel, Hotel Trogir. The place was reasonable, comfortable and clean; the service excellent and the food was simple but well cooked. The people were very warm, friendly and hospitable. It helped that most spoke English very well so communication was easier.
I would recommend both the town and the hotel to anyone who wants a comfortable holiday with some historical sight seeing, clear waters and beaches, and stunning scenery.