We stayed two couples with two small children in the Milicic apartment 1 in the first week of August and we're very satisfied! It has a perfect location, size and terrace for two families. We bought a small swimming pool for the kids to play in on the terrace in the shadow during the day which worked out perfect.
Amazing view from the terrace!! Nearby you'll find a beautiful bay where you can jump in the fantastic sea. The walk to town is about 15 minutes and there is a fine play ground half way.
A bit noise in the evening from some of the lounge bars along the sea but nothing disturbing.

We spent a week at Apartments Milicic (Apartment 1) when the weather was glorious in May. The terrace was huge with fantastic views of the sea and several islands plus the comings and goings of all types of boats - from ferries to yachts. The terrace had sunbeds and a really useful awning. The apartment is in a well-maintained house set in a residential area. There's a supermarket within 5 minutes walk and a beach a few minutes below the apartment.
The owners were friendly and unobtrusive.
We really LIKED the walk into town as it was completely car-free along a path RIGHT BY the sea with great views all the way along. It was partly shaded which was useful in the hot sun. It was a great way to see Hvar Town for the first time - glowing in the evening sun.
The rooms were of a good size with a contemporary kitchen and an en-suite shower room to both bedrooms. Good for a party of two or four.
Thanks to the Milicic family for a great stay in lovely Hvar.

My family of 4 stayed in the bottom floor apartment in June for 5 nights. The view of the sea was obstructed, but we enjoyed our patio each night. The apartment was very clean and furnished nicely. There was not a microwave or oven in the kitchen, which was a bit inconvenient. We loved the quiet area the house was located in, and enjoyed our walks to town each day. We would stay here again, but try to have an upper apartment for the view.

I stayed in Apartment #2 (website: http://www.apartmentsmilicic.com/apartment2.htm) and traveled with my wife and another couple, and this place was great. Hvar was wonderful. Make sure to rent a boat and go island hoping. Only drawback to this place is that it's a little bit more of a walk from the water than I would have liked, but it was clean and the owners are nice. Also, the shower has no curtain, which doesn't seem to be uncharacteristic of many private residences. We stayed two days, and that was the only annoying thing.