We stayed at the Hotel Lion for a week in Feb 2012.
We were very impressed with how clean the hotel was, and found the staff to be very friendly and helpful.
The food was gorgeous, and there was always a great selection. We went half board, so we ate our breakfasts and evening meals at the hotel. I am a vegetarian and found there was lots of choice for me. The restaurant is lovely and never got too busy. We went on holiday as a group of nine people, and always found a table together.
The only criticism I have of the hotel is that the swimming pool was very cold. I have a two year old daughter, who would have loved to play in the pool more often, but we only went in once as it was freezing!
We found the hotel location to be perfect for us, as it was far enough away from the bars and resort centre, which were a little noisy at night, but only a five minute bus journey to the slopes during the day. The hotel run a free shuttle bus every half hour, to and from the resort centre. The hotel is surrounded by beautiful trees, and we spend many an hour sitting in the hotel lounge, by the open fire, sipping hot chocolates and looking out at the gorgeous views.
The resort itself is great for beginner skiers, and advanced also. Five of our party had never skied before, so we had three, four hour lessons with a great Bulgarian ski instructor called George, who worked for the ski school.
I would really recomend a ride on the skidoos. They are great fun! An hour trip cost around £25 per person. We were taken on a route up the mountain, through a forest. It was very magical!
At the resort, there is a tobogan area for the kids, which our daughter loved, as well as lots of cafes for warm up in after a few hours in the snow.
To sum the whole trip up, I would say that it was the best holiday I have ever had. I was very impressed with the hotel Lion and would definitely go there again.

Great hotel, nice food, good sized rooms, very clean and good service.Just got back from the Lion Hotel its in a very nice location about 1mile away from Borovets which is no problem as the bus runs every 20mins into town but stops at 6pm every day.Borovets is very busy, the ski runs are great with green, blue, red, and black runs to suit everybody. The hotel is very hot which is nice when you come back from a days skiing, but can become a problem in the evening.I have 1 problem and thats BARRY WHITE which is played morning noon and night.I never want to hear his voice again as long as live!!!!!!!! i was even dreaming about the big fellow in the evening!!!! However thats the only issue i have, Great hotel Great Skiing,Great resort, Great Place!!!! WANT TO GO BACK NOW!!!!!!!!

We stayed at the lion hotel borovets in January 2012.

We were impressed with the hotel. The food was good and there was always something that we wanted to eat.

There staff we helpful. The hotel was always clean and the open fire in the entrance bar was very welcoming.

The hotel is about 1km away from the main ski area. There is a mini bus running during the day which worked fine. The longest we waited was 15 minutes with the average wait about 5. It was nice being away from the centre at night in the peace and quiet of the forest.

In the hotel you can use the sauna and pool free of charge which was nice after a busy day skiing.

The hotel is very warm even when turning the radiators off. By the end of the week we got the temperature right by wedging a sock in the window to give us a slight breeze.

I have read some critical reviews of this hotel on trip advisor an feel that some of the points made were unfair. This is a nice hotel and we would be happy to stay there again.

When we first arrived we were put in a room that didn't have a window only 2 skylights that were covered in snow. We complained and were moved to another room but we then found makeup all over the towel rail in the bathroom.

The following day we discovered there was dried blood on the quilt and a used shower cap in the corner of the room under a stool. We complained again and got the quilt changed and the shower cap removed.

To top it off the breakfast was very poor and with a very limited choice. If you want fibre in your breakfast you'll be disappointed.

On the plus side we were far enough from the resort centre to have a nice quiet nights sleep. There is also free wifi in reception.