We spent a few days there during our holidays and it was very nice.
1. Rooms: the decoration is not really my taste (very traditional and, in my opinion, old fashioned), but the rooms are spacious, nice bed and shower, clean, and a nice view to sea/swimming pool area.
2. swimming pool area: 3 large swimming pools - one indoors, two outdoors (one is heated).
3. almost in front of the Jurere international beach and looks like italy :-)

The breakfast is nice, but the dinner is far from what i would expect - and rather expensive for the quality. But it's easy to just find a nice beach place with good food (there is one just on the corner).

If you are there, it's a good option, and the location is great. Enjoy!

Returned this time for the Easter holiday, the hotel was full, lots of children playing around common areas, but still a great option.
Beautiful beach, good food and great location in Floripa.
At least this time I could enjoy the sea and the beach!
Went to Sambaqui to have wonderful fresh sea food ( small ride by car): a must do!
This was the last weekend of action in Jurere, the winter is coming so, most of the bars and restaurants close this month.

A simple hotel, but good. In a great beach, rooms comfortable, perhaps a little expensive by offering.The location is great, the beach of Jurerê International is one the best of the island.

We stayed at the Jurere Beach Village for a week in February and had a terrific time. We certainly recommend the hotel for a family trip; it is well located, relatively modern, has good staff and, as far as we could tell, was one of the most upscale properties on the island. There are no real "deluxe" hotels on the island and your options seem to be smallish pousadas, a rental house or condo, or someplace like the JBV. If you are looking for someplace that has everything, restaurant, beach, pool, daily maid service, a business center, etc., then the JBV may be your best option. Of note, there is a lot of building in Jurere, and at other beaches in the island, and thus over the next year or two I imagine more hotes will open up. Look around on the internet for your options.

JBV is located in Jurere Internacional, in the north of the island. The area is modern and filled with mini-mansions, giving it the look and feel of Key Biscayne or similar. In truth, it seems quite incongruous for Brazil but because Florianopolis is so large and there is so much to see on the island, you do not feel trapped in a luxury enclave as long as you have a rental car. The hotel has a nice sized pool. One end is heated, almost like a mini-hot tub, which is a great thing, particularly if the weather is cloudy.

As you can see from the hotel's website, the property is constructed like a large "U." There are rooms on the inside of the hotel, facing towards the pool, and others facing out
to the mountains and the beach. The side view rooms also have views to the ocean from the balconies. The hotel is very popular with families and, if traveling as a couple,
there may be better options. There was a very busy kids club, with activities all day (or so it seemed) and the kids all seemed to be having a good time. Yet, this went on into the early evening at times and, if you have a room looking inwards, I imaging this could be a problem, as noted by one reviewer from Argentina. Our room looked out and we never heard any noise.

The beach in front of the hotel is very nice with very small or no waves, clear warm water. Although the sand strip is not that wide, it is fine for a couple rows of chairs and umbrellas. The hotel provides both, though the chairs it provides really are chairs, not lounges. There was beach service if you wanted and, more importantly, great beach vendors, as is the rule in Brazil, selling everything from fresh juice to ice cream, grilled cheese, coconuts, sunglasses, you name it. None are pushy, all are friendly.

Our suite had a mini kitchen, a smallish living room with a fold out sofa bed and a bedroom and bathroom. It was fine, nothing luxurious but everything was there. Housekeeping
was good; again nothing super luxurious, however. Yet, whatever you asked for was not a problem. There are many small stores, and large markets, nearby where you can stock up on soda, or juice or cookies and the like.

Breakfast was a large Brazilian style buffet. It too was good, with much fresh fruit, lots of baked goods and a crepe station. It is not a buffet you rave about but it had everything, the food was fresh and there were a number of options. I believe a number of guests were on a half board plan. We never had dinner or lunch at the hotel. There are way too many other options around the island. Food on Floripa was very good. Go for the seafood. Ostradamus was terrific. For a churrascaria, Ataliba was also great.

Service in the hotel was also relatively on the ball. Natasha, one of the concierges, was extremely helpful and couldn't be nicer. She speaks perfect English, having lived in California. Also, Bruno in reservations was similarly very helpful.

I posted a short trip report about the island itself and what it has to offer: lots of outdoor activities, great beaches, very friendly people, excellent roads and highways, lots of restaurants and terrific seafood. In short, we really like Floripa, even when compared to Rio or Buzios. For those who have read this far, Floripa is a great destination to combine with Buenos Aires, and GOL has daily flights between the two cities. Floripa attracts many Argentines and some Spanish will get
you very far. However, Brazilians are so friendly that the language issue was never really much of an issue. There is much to see and do in Florpia and, thus, a rental
car really is worthwhile. Nothing is very far. We had a great time in Floripa and will return.