Stood at Imirá for about 4 days. Great and comfortable room and bathroom. A perfect breakfast as well as the service from the staff. As the hotel was booked through a travel agency, it was a great deal for the quality of it. The only kind of negative remark is the location. Although Via Costeira is a quiet place for touristic hotels, it is somehow far from the city downtown, and doesn't have such a good beach for bathing, because of the rocks. Anyway, walking around at Natal through cabs or by renting car is not expensive.

Imirá Plaza provided me and my girlfriend a good experience. We went there due a really good promotion of a Travel Agency from Brazil (Tam Viagens) and stayed there for a week. I'll write my review by topics to make your analysis easier:
- Overall: Imirá Plaza is not a new hotel, but also not old. It is very large and has a great structure for entertainment, such as a great pool, sports courts and the beach itself. The rooms are ok, but not as good as the hotel structure. I cannot say much about the food once we only had breakfast and some snacks at the pool bar, but they were always very good! I really recommend the hotel if you are looking for a place to enjoy the sun, the pool and the beach. I do not recommend if you are looking for an excellent room structure.
- Room: the room was ok - this means that it was quite large, had a good balcony, a normal AC system, TV and bed, but it was nothing luxurious. There was nothing missing on it and it delivered it's purpose, but it wasn't a place to stay for the whole time. We found some towels with dirty spots a couple of times, but they were quickly exchanged after we contacted the front desk.
- Structure: we really love the sun and water, so we loved the hotel structure. The pool is amazing and its a few yards away from the beach (see the pictures). Comfortable chairs and tables for eating, and dedicated pools for kids. I could really go back there to stay for a whole week at that pool.
- Food and Drinks: as mentioned above, we only had breakfast (excellent by the way) and some snacks at the pool bar - which were also very good and for a reasonable price. As surprisingly as it sounds, the prices at the pool bar were the same as the cheapest places on the beaches - so do not think that they are overpricing you there because they are not (we did the research). Drinks have good prices too.
- Hotel Staff: very friendly, but do not expect native or fluent english speakers. But this doesn't mean that the staff will let you down.