I would not usually write anything disparaging, everyone has a right to make a living, but this hotel steals it. We arrived with my mother and father and the stench from the room we were offered initially turned my stomach, the next room overlooked a back alley and after much faffing about with a key the third time was acceptable. Only because we were so tired and just wanted to sleep.
So down to the bar, had one G+T, they ran out of gin and in the seven nights we were there they never replaced it.
The food - poor, it boasted 3No restaurants, same menu all 3, just in different locations.
A nightclub, wouldn't know it was closed.
Staff friendliness - hardly, all professed to being unable to speak English, which isn't a problem until you hear them talking to other guests in pretty good English.
I genuinely would advise traveller beware, in fact one useful thing to come from this is that we now have a decent benchmark by which to judge things, ie if it's no worse than Hotel El Morabitine, we can survive it....Just.

Stayed in Hotel with friend as a last minute 2 nights, booked rooms at 1am no prob friendly staff.
Great bar to sit out side with street view Close (12.00) only place we could find for a drink out side.
Close to beach and park 10 min walk to centre of town. We also found a fantastic french restaurant just down the road.

Spend one night there with my girlfriend while traveling through Morocco.
The room we were given was nice and spacious with a view of the pool.
The location is ok but a bit off the center, but only 10 minutes to the downtown area.
The major letdown of this hotel are the bar and restaurant. We went to the bar for a drink in the evening and the staff there were more interested in their TV than in the guests.. When I went to order a Gin and Tonic I almost had to instruct the girl on how to make it.
In the morning things didn't get better for breakfast. We came to the the restaurant and found a table. Noone approached us and there were no buffet available. After waiting for more than 10 minutes (luckily we brought a book) and after watching several members of staff rush by we were finally approached by a waiter who told us to move to another table if we wanted breakfast (?) which we did. We were then supplied with a rather limited, but nice, selection of breakfast items and orange juice.

All in all the experience was a bit mixed, but I reckon that the hotel would be nice in the summer.

We stayed for a weekend and after reading the reviews on here was a little worried. However I work in Morocco as a product manager for a travel company so i know what the standards are like here.

our room was clean, a decent size, the shower worked really well (much better than most moroccan showers) plenty of hot water a small balcony, a tv with english channels.
I liked the fact that they had notices up advising not to change towels unless nessesary and to conserve water.

The breakfast was good and the pool area was lovely. The only down side would be the interconnecting doors in the rooms (someone in the room next door tried to get into our room at 4am but luckily it was locked) and the loud music from the club on the ground floor - we were on the 3rd and could still hear it at 3am.

This Hotel is a good 3 star hotel by Moroccan standards - Morocco has different standards to the west so don't come here expecting the same standard of the 3 star for example in Europe. I would happliy stay here again.