I stayed here with my partner when we visited Matsuyama in January 2011. It is just outside the Okaido covered shopping arcade, and about 12 minutes walk from the Matsuyama castle ropeway.
We got a double non smoking room, which was pretty cramped but not as small as the the one in the Urbain Hiroshima. The bathroom was clean, and had the usual features you would expect in a Japanese business hotel (washlet toilet, sink, bath/shower combo, shower cream shampoo, razor etc).
If you are a non smoker, make sure you request a non smoking room as most of the hotel seems to contain smoking rooms.
We didn't have the 700 Yen breakfast as we could get a better value breakfast at one of the cafes in the Ocaido arcade. There is also a convenience store downstairs, right by the reception where you can get drinks, food and snacks.
There are communal baths upstairs in the hotel (separate ones for men and women) but we didn't try them out.
There are also free internet terminals in reception which were very useful.
Overall I would recommend this place if you are looking for a cheap and well located place to stay in Matsuyama. For 1 or 2 nights, this place is fine.
