Safir was the best hotel I stayed during my Iran Journey, very clean room, free wireless Internet, very friendly and helpful staff, Excellent location and professional manager.
it is close to the main tourist attractions and as my conference was in Abbasi hotel, the location for me was ideal.
They even upgraded our room to a nice suite. as twin room was not available in that time front desk said that I must wait for 1 hour but the manager upgraded our room to a presidential suite.

I love this hotel and definitely I will go and stay there again.

The Safir looked like a promising oasis of good-quality hotel upon arrival - efficient-looking front desk, nice sweeping staircase, lounge chairs, happy travellers. And to be sure, the rooms are fine. But the service was a little Fawlty Towers-like. It started with them checking me into a room that was already taken. They couldn't figure out why they couldn't find the room key, but let me in with a master-key and assured me they'd find it later. Only there was already luggage in the room. Not that that convinced them that things were not as they should be. Which is not surprising, given they had no idea who was staying in any room. It took intervention from the tour guide to sort things out.

On another occasion, the concierge accidentally let himself into my room by accident, just after I'd taken a shower. He copped an eyeful of semi-dressed female and was so shocked he slammed the door shut and locked it...and locked me in the room.

So few stars for service. But the rooms are OK. The key recommendation is that it's directly opposite the pricey Abbasi Hotel, and you can go in and enjoy their beautiful garden for dinner/afternoon tea, and their stunningly decorated lobby, whenever you like.

Reliable hotel in a convenient location. An easy 10 min walk to Imam Square and Blue Mosque. 5 minutes to Isfahan’s marvellous bridges. As per Tehran, the rack rates tended to be local prices. And “other”. Which is disappointing.

Room itself unremarkable. The hotel appears to be undergoing some renovations, but whilst visible, I did not hear it. The lift is tiny. Let me say that again. Tiny. Which for a five storey building can get tedious. Coffee shop attached to hotel serves are hang out joint for locals/couples, which I found interesting to observe. Well priced, ok coffee too. Again, the “non smoking room” option appears moot. Front desk friendly/tried to be helpful. Their English was OK too.

Isfahan is a city aimed at tourists. The city appears to have better luck with the locals than with foreigners: an observation that you can probably ascribe to the entire country: a serious image problem. Which is unfortunate given I found Isfahan to be one of the genuinely friendliest places I have ever been too.

Safir's location is really good. It is not immediately next to any of the sites but more equidistant to all the major sites. It is located exactly in front of the Abbassi hotel.

Checking in: We arrived really early in the morning but there was no problem checking in and they did not charge us any extra.

Internet: We stayed at the top floor and the wifi didn't work there so we had to either get to the lobby downstairs or in the stair landings to make it work. They should do something about it. Also it is not free to surf.

The room had a feeling of seeing its best days already. We had a tripple room. It was medium sized. The TV didn't work well. But the beds were comfy enough and the bathroom was really good so there is no complaints there.

The breakfast was standard Persian. Bread, cheese, honey, jam, egg, tea, coffee, milk and orange juice (and some other stuff). Not overwhelming but good enough. The dining area is in the basement and has no view. One night we were tired and thought of eating dinner there but no other guests were there and it felt gloomy so we decided to go out after all.

The staff are really really friendly. I used any chance I could get to chat with them.