Nice clean hotel with friendly staff and good modern rooms. Location is on a quiet backstreet just a couple of minutes walk to the Old Town and Pl. Dhzumaya at the heart of the main shopping area

I've travelled to Plovdiv regularly since 2005, and without hesitation would say that the Dafi is one of the best hotels I have stayed in. The hotel whilst small, is in an excellent location and offers reasonable sized rooms, well furnished with efficient service. Far, far better than the Trimontium and Novotel and on a par with the Hebros. Recommended.

I would definitely recommend this hotel for anyone visiting Plovdiv. A short walk from Old Plovdiv, I was definitely pleased with my experience at Hotel Dafi.

A short guy at the front desk was very helpful in recommending restaurants, bars, and nightlife for our group of 26-35 yo friends from California.

Rooms were clean, air-conditioned and internet access was great.

A nice, relatively new, hotel in a good location. Our room was spacious, clean and with good a/c. The staff are reserved but friendly and as helpful as they could be with limited English. Look out for George the vocal hotel ginger cat who welcomes you and sends you on your way.
The bathroom was clean and included all the usual necessities one finds in 3 star hotels. However, the shower tended to flood the bathroom floor.
Location wise it could not be better. Turn right out of the front door and 3 minutes later you are on the main pedestrianised shopping street. Turn left and 3 minutes later (going via the underpass) you are in the Old Town.
A couple of things to be wary of though. First the hotel safe - they do not seem to have cottoned on to the concept so you are given an envelope which is then dually stamped, stapled and ferreted away. You are given a receipt. Second, the breakfast. Bulgaria is not big on breakfasts. If you really must have breakfast at your hotel do not come here. Well, not in the summer anyway. As mentioned in a previous review breakfast is found at the cafe/restaurant next door where an adequate array of buffet style food is served. Here you can enjoy food left out to go slowly off in the company of a colony of flies. My wife and I are not big breakfast eaters so it was not a problem for us (it is much better to wait until a little later in the day to stop for a drink and a slice of cake the size of your head for a ridiculously low price). We were not given the choice but if you are I would suggest booking room only and seeing if you can get a discount.
Plovdiv is an interesting historical town but, at present, 2 days should prove ample time to see the sights. Fortunately for Plovdiv but unfortunately for visitors it appears that a lot of EU money is pouring into the city on restoration projects - this means a number of places are closed. In terms of restaurants I thoroughly recommend 'Janet' in the Old Town. It's name is in Cyrillic which you will have to work out for yourself as I do not have that alphabet on my keyboard. The food is pricey by Bulgarian standards but extremely cheap by western European standards - a three course meal for two with wine came to c.£20 (and I do not mean each).
Conmen taxi drivers are not so much a problem as in Sofia but, to be honest, the centre of Plovdiv is so compact that you will probably only need to use them getting to and from your points of arrival/departure.
Do look out for beggars as they are very persistent and tend to walk in front of you for quite some way part blocking your path if you do not get angry with them. Otherwise Plovdiv is a pleasant, safe and relaxed city to be in. The Tourist Information Centre has very helpful staff who speak excellent English and are probably a better bet than a number of the hotel staff not all of whom have a great grasp of English.