This is a hotel with a good location. You can basically walk to numerous attractions including shopping. From Incheon airport take the 6002 bus which stops a few blocks away (stop at Insadong). You can also take the 6011 bus. The bus takes approx 60 minutes. Do not take the train as you will need to combine airport train with the metro which is a challenge with luggage. Precise directions are given on the hotel website http://hotelsunbee.com/en/about/about3.php

I stayed in a Korean style room for one night at this hotel. Staff at reception were happy to keep my luggage as I arrived too early for check in (normally at 2pm). The room was well equipped (42" tv, dvd player, PC with internet connection, water dispenser, coffee), a large bathroom with Jacuzzi, underfloor heating which was great given that there was no bed. The experience of being in this room was great. There is free WiFi on the ground floor.

I was disappointed by the rather 'cold' attitude of staff whom I believe should make an effort to be more friendly and welcoming. The breakfast is basically the bare minimum (2 types of cereal, bread, butter, strawberry jam, coffee)... and you have to sit outdoor as there was no indoor sitting. Having just arrived from Hanoi this was a culture shock in terms of hospitality which is what hotels are about.

I would like to personally thank Kim and the staff at the Hotel Sunbee in Insadong. You really helped me make this trip very special for my mother.
The hotel is in a great location, Kim helped us plan excursions, answered questions we had from Restaurants, shopping, and even the Trains. How lucky we were to have Kim answer the phone when we were desparately trying to get out of the situation we were in at the Hotel Cats. Kim let us keep our luggage at the hotel while we traveled for 2 days, and had our rooms ready when we arrived back into Seoul. The hotel is very clean, there is breakfast and coffee each morning, and the staff at the front desk are amazingly! They literally saved our trip. I recommend this hotel for ANYONE staying in Seoul. Insadong is a great place to stay and close to everything.

Good location. Good value on the price (still not cheap considering the location) around the area.

Rooms are old but well-maintained and clean. Stayed in a double room with a jacuzzi and a unusually large bathroom. Staff are helpful, pleasant and courteous despite barriers in language, they speak little english though they look after you.

There is also an in-house breakfast with OJ, coffee, usual bread, cereals et al. Calling take out was permitted, the staff helped us to order pizza in Korean but messed up some of the orders -- lost in translation I guess :(

It lacks ambiance since its tucked in the alleyways of Insadong. Nonetheless, its comfortable and was a good find since its very hard to book a hotel around the city during October.

Pros:
1) great location - close to Jonggak station/area and Insadong street, palaces
2) helpful staff
3) simple continental breakfast included
4) bottled water free of charge & filtered water available in room
5) spacious bathroom
6) computer/internet provided in room
7) money exchange available at front desk

Cons:
1) interior a bit dated
2) rooms a bit on small side but still enough room with 2 luggages
3) can be tricky to find at first