We traveled to Seoul to pick up our son who had been studying there for 4 months. This hotel gave us a good deal on our points, so we chose it instead of the Westin Chosun. In hindsight, we would have picked the Westin as it was closer to the center of Seoul. This hotel was fine, though, as we used the subway most of the time for our trips. They offer a free shuttle to and from the subway station.

Restaurants are very expensive on site. Breakfast was 120 Won for a buffet. The casino is small but fun as a distraction. The lobby is open to the bar area where there is nightly dancing and DJ for the young, hip set. We were traveling with our 21 and 18 year olds...we didn't quite fit with the crowd...

Staff was top-notch and uber-helpful. Rooms were decked out in red furnishings. Our room was on the 6th floor with a great view of the river and surrounding hills. Very pretty when it snowed. Would have liked a door to the main bathroom area, but we made do. The toilet and the shower each have their own door but it's a bit see-through. There is a screen that can be lowered to sort of separate the room from the bathroom.

Would definitely recommend it.

Stayed at this W last week, and really liked the aesthetic--caveat is that they seem to be trying a bit too hard, and if you're after a more warm, homey vibe, this might not be the place for you. The lobby is large and well-designed (Jenga game in the cocktail area is a nice, quirky touch), the rooms are a reasonable size with excellent wireless, a well-stocked mini-bar, a great tub and shower, and nice Bliss toiletries. The restaurant was wonderful, with great views and nicely prepared food--though not a lot of choices for simple fare.

The staff was extremely helpful and all spoke English. At (a very early) check-out, and facing a two hour ride, the front desk staff was kind enough to procure a croissant from the kitchen as the lobby cafe was closed. Very thoughtful, and while the croissant itself satisfied the need for food--any food--it was anything but fresh and buttery.

Note that the hotel is on the outskirts of the city center, so it takes a while to get to where you're going.

This was my first time to Seoul, I stayed here for 5 nights. I never considered where the hotel was in relation to downtown Seoul, and only realized this hotel is not downtown upon arrival. My fault, I could have checked beforehand on the map where it is but I was just assuming most W Hotels are downtown. Anyway, the pick-up at the airport prearranged by the hotel was easy and the driver was easily identifiable. Upon arrival the check-in was down at the designated SPG counter,we received an upgrade. The rooms are very modern with a lot of touches one will typically only find in an Asian hotel. The bathroom was very clean and well maintained but with a lot of white tiles and glass not my style. The floor to ceiling windows in our corner room were great in the morning when looking down the river. The bar is typical W style. Breakfast is a-m-a-z-i-n-g and it's probably my most favorite memory of this hotel. The Spa is nice, the pool is simple and could use some TLC to make it a little more welcoming (if you want more than just swimming laps). The entire front office staff and concierge staff was great help throughout our stay. They helped arrange drivers, restaurants and whatever we needed so they were a little more difficult when we had to deal with them over email prior to arrival. Overall great experience at this hotel.

We arrived at the W at midnight on a thursday night - it is located on the other side of Seoul from the airport so it took us a good 90 min even at that hour! The hotel was bumping - like walking into a Miami club! super fun... but we were there for business and not really up for the party. We were upgraded to insane suites as i think the hotel might have been sold out.The room was a hoot - amazing. HUGE TV, incredible views, a CIRCLE red bed and a circle tub! there was no door to the bathroom which was odd but i was alone so i didnt care.
I wish i had friends so i could have had a party... but alas. The gym and infinity pool area was great (but dont forget your mandatory swim cap!) - there is also a spa which looked aamazing but at £30 a visit - i took a pass. Our room rate was quite pricey but they threw in a yummy yum breakfast and free wifi - so all in not too bad.
Only problem is location - it took us 25 min to get into the city in the morning... and 1h + 15 min cab to get home via subway.... so not really worth it if you have limited time. But if you have the time and the money - it is perfect!