Had read a lot before made a booking and finally went there. The opinions were not quite good, said the place was filthy, the staff rude and the place itself located far from the beach. Untrue. The staff was more than felpful, took great care and told how to organize time in this graet cosmopolitan city. The location was stunning, around 200m from the Mediterranean shore! One minus though, the rooms might have been clenaer, but unless you go there for staiyng in your room, you shouldn't bother. Go and enjoy.

Do not go there. We had a room where there was no real window and as the room is next to a big road, it was impossible to sleep the first night. (the 2nd night, we were so exhausted that we managed to sleep a little). I saw a huge cockroach. The bathroom is not clean and they did not made the beds... It is better to spend a few euros more and find a really nice hostel. The breakfast is bad : a bad coffe and an horrible cake ! Avoid this place !

PLEASE READ THIS BEFORE YOU BOOK THIS PLACE. It is the most horrible place I have ever stayed in my whole life, and I travel a lot. Where to start? Ok, dirty: the bathroom was covered in dust, meaning it was not washed at all. The bed, with dark red sheets, obviously to hide stains, could not hide all the blonde hair I found on it, on the pillows, under the pillows, basically everywhere. And the bugs on the bed were not nice as well. I asked to move to another room, they did move me to another room, that had THE SAME blonde hair everywhere! The place was smelling bad and old, all the furniture are really old, there are stains on the walls and ceiling, the curtains are also dark red, so thoughtful of them to try and match with the sheets, but there is no black out, so the room is really light in the morning. Plus, it's in front of the main avenue in Tel Aviv, and the windows are not double glazed. So noisy, day and night, I had to sleep with ear plugs all the time, but they were not enough. And a sleeping mask. The shower in the private room is in a funny position and there is no shower curtain so when you have a shower, the loo, the sink, the floor, and the bedroom floor get all wet and flooded. Again, so thoughtful, they leave a squeedgee for you to sort it out. You cannot smoke in the rooms and there is a sign in the reception saying it is forbidden to smoke, but you smell cigarrettes everywhere. Why? Because the recepcionists all smoke inside. And I paid 270 shekels for this, as it was really my last resort. If you have ANY other option, even if it costs a little bit more, take it. You have no idea how happy you will be.

NEVER ever stay here- I should have looked at the other reviews. This place stinks.
The staff are on a death trip (premature death from cancers, emphysema, secondary smoke) and don't believe that secondary smoke is real (a typical Israeli-Palestinian attitude of "f--k everyone else - I only care about myself"). I was choking from secondary smoke induced asthma in their lobby while using my laptop. I only stayed one hour as the airport I was going to in Europe might be closing the next day due to the volcanic ash - and while the cig-junkie reception desk staffers told me they had made my reservation (inexplicably) for the following day (pathetic) and the room would otherwise be grabbed, they refused to refund my money or even a part of it. NEVER, ever stay at this hotel. Be smart - read the reviews of people who've stayed here. By law, hotels & restaurants in Israel are supposed to be smoke-free. You can do the right thing and write the Ministry of Health and the Ministry of Touism via any Israeli Embassy website and ask them to pull the plug on this hotel's business license. Better yet - arrest the reception staff for assault: secondary smoke is a class A carcinogen in many states in the U.S. and also by U.S. Federal statute.