I stayed at the Center Chic with my brother for about a week in early February. The hotel has a good location. It is about 200-300 meter walk to the Dizengoff Center. Approximately 1.2 kilometers walk to the Carmel Market in Tel Aviv (Allenby and King George). And about 750 meter walk to Rabin Square. The #5 sherut runs constantly on Dizengoff and can be taken at all hours of the day and night.
The Center Chic Hotel has a friendly staff and a good vibe. The rooms are very clean but a little on the small side. Some rooms have little balconies that are perfect to smoke a cigarette or something of the like. Most Israeli's smoke so this is important. The TV is a flat screen / LCD about 32" or so. The channels offered are average. No CNN. No ESPN. No MSNBC. Yes to the BBC. Yes to Russian TV.
The breakfast offered is above average. Good choices of fresh fruit and cereals. Coffee, tea and a variety of juices. A variety of yogurts, nuts and dry fruits. The staff will make a cappuccino if you request it. The breakfast staff is friendly and they are skilled at their chosen occupation. The breakfast facility is located across the street at the Cinema Hotel. It is a very short walk. The Cinema Hotel has an interesting history. It was a movie theater until 1989 and is decorated with a variety of movie memorabilia.
The Center Chic has bikes that are for hotel guests. They are pink and white in color, so a warning to macho male tourists. The process of getting a bike is a bit bizarre. A form is filled out. An ID is given for collateral. And the prospective biker is compelled to retrieve his / her own bike with little assistance from hotel staff. Also the bikes can only be used during daylight hours. No bike helmets are available at the hotel.
The cleaning staff are kind and courteous. They work hard and do a good job. My room was always in great condition, stocked with fresh towels and amenities.