I don't feel like describing this place. Let me just outline it's major disadvantages.
- an old scrappy building in need of renovation
- too expensive
- poor service
- shabby parking (and not free)
- rather poor breakfast
- the front desk blocked $300 on my credit card while I was checking-in, and I still can't get hold of my money, even though it's been more than a week.
The only good thing is the location right on the beach. And luckily the wi-fi was free, which is hard to come across in Israel.
Such an accommodation would do for $50 a night, but not for $300. Better to be avoided.

The hotel is at a great location in Tel Aviv in front of the beach, it is the only thing great about it because the whole place seems to be abandoned. A lot of maintenance is needed in the building, the furniture looks old and cleanliness is definitly not a priority for them.

The first floors weren't clean, so we moved to the fifth floor which was better. The breakfast was nice and the service was ok. The best thing about this hotel is its location right on Tel Avivs' promenade which is near the city center.

the hotel was on the front - rooms were smart but small - the pool area would be fantastic for young people as there was loud music - great view from the pool - outside as you arrive was tired and scruffy but a great central position - great value for money worth $140
Breakfast was fine - typical israel breakfast -
Staff were lovely