I have stayed at the hotel Maxim in late November 2011 for a few days and was quite satisfied with my choice. The location is close to the beach and very much walking distance to the main streets of Tel Aviv that are of interest to the tourists. The Bograchov street next to the hotel has a few restaurants, cofee shops if one wants to quickly orient oneself upon the arrival. The staff at Maxim was very nice and helpful, especialy lady by the name of Sharon. Internet connection on the PC in the lobby was intermittent. The breakfast was good and they have a cake with cofee/tea from 5pm to 6p The rooms are small, the carpet is getting old, but overall I think it is a good deal. Since I came in November, when there were fewer tourists and they had more rooms available, they have upgraded me to a better room than I paid for.
There are a number of cheap looking hotels/hostels neaby, but I do not think they are overall good deals, and so are the many much more expensive well known brand hotels that are also nearby. Definitely take a walk along the beach in both directions from the hotel, it is quite nice.

I stayed for a week at this hotel. The rooms are OK. The breakfast is delicious with wide choice. I like the staff and owners of this place who provided information since this was my first visit there(unlike many other reviewers who did not like the front office team). The street is a very busy one outside and so noice is an issue. The beach is five minutes away. I particularly liked an elderly man at the breakfast/evening tea service who used to suggest me to try different items there - the food was fabulous for someone of Indian origin eating only vegetarian food. There was good Internet too(free). The price was reasonable as the city is expensive, relatively. The public bus is a short walk from the hotel that can take you to the city train station/main bus station to go around in Israel. Public bus drivers are helpful and some speak English. it is very safe to go out at day and night here.

We (2 people + 1 infant 15 month) have been there in sept. 2011. the lobby is quite beautiful, the breakfast tastes good. the support in the hotel is very nice, everyone helps you. another great plus is the very good position. the beach is to be reached by feet in 1 minute. a small kiosk and a mc donalds is also right next to the hotel (good when u need some stuff at night). the wlan and the tv's (even if they are not flat) works fine. parkings is available for about 8 cars.

the negative aspects were the very tiny rooms. after the first night, we went to the reception and they gave us a bigger room (2-3 m² bigger) for free. the rooms are really small, espcially with a child. the interiour was older, the beds quite uncomfortable (but it was not bad either). the parking lots are small and parking lots are available until 2300, then the garage is full and you have to park @ londong parking nearby for 35 nis.

at least, this hotel is one of the cheaper ones in tel aviv. its solid and "cheap", but not really compareable to the big hotels in the city. its average.

I guess the people who are giving this hotel bad marks simply expected too much. The price of this hotel is less than half of local Holiday Inn or Best Western. And, it is across the street from the beach. Yes, the building is older and the rooms are worn. But, everything is super clean! Everything was in full working order. No problem. The staff were OK, nothing special. I didn't have any problems so that was not an issue. As for the breakfast, it was very good. Fresh lachs (smoked salmon) and meats everyday. This hotel is a great value with a wonderful location. If I get back to Tel Aviv, I will stay here for sure!