I stayed one night while on business.
The location is good, right on the beach next to the other international chain hotels. There's a decent selection of good restaurants and bars within 10 minutes walk from the hotel.
The property itself is rather disappointing. From the website it looks quite modern and funky, sort of like a western style boutique hotel. The reality when you arrive is totally different. Throughout the hotel is run down and shabby, very little has been done to upgrade the rooms or the communal areas the past 5-7 years (if so, it can hardly be noticed).
The room size was okay, but again pretty worn out (especially the bathroom). I liked the fact that there was a kettle in the room but on the other hand the bed was sagging, the carpet stained and the whole place was just quite dull.
As regards the staff, they kept giving me the impression that you were bothering them. There was never a smile or any effort to make your day any better. Although the hotel was less than half full, my request of upgrading to a sea view room was just countered with a cold "that'll be another 40 dollars" without any tact or attempt to maybe negotiate that fee.
Wi-fi was expensive, so I didn't bother. Having worked out the poor general standard of the hotel, I didn't bother with breakfast either.
I would definitely choose another hotel next time in Tel Aviv.
- Prima Tel Aviv
- Prima Tel Aviv Hotel
