I stayed here for 3 nights during my time in Jerusalem.

Location was in the Jewish Quarter.

The rooms were carpeted and they only have single beds, so if you order a double, you get twin beds

Staff can all speak English and are helpful, they helped me book the Prima in Tel Aviv.

I stayed in a double room, which had 2 twin beds. The room was carpeted and clean. Plenty of room for a solo traveler. The room was decorated in retro green and needed some modernisation, but that did not bother me. The room also had a water tap with a bowl - which fascinated me. Apparently it for Jews to wash after "powdering their nose". Thoughtful.

I booked thru booking.com and I find out chatting to other guests that I had got the room very cheap indeed. I also heard the price the staff was giving to walk in guests. Book in advance is my suggestion. Obvious.

The hotel has a nice walk in garden with steel gates at the entrance. They also had a guard 24/7 - so security was good. Not that I felt I needed it.

Breakfast was amazing. Choice galore!

I was the only non-Jew staying at the hotel. So walking around in vibrant clothes, shorts and flip flops got some looks. However, I found the Jewish people very friendly and had some great conversations with men of varying ages.

Do note, if you are a non-Jew, please respect their customs and dont strike up conversations with Jewish women.Simply smile, be friendly and the men will start chatting to you once they have weighed you up.

Overall, an interesting experience and one I would do again, as I found mixing with Strict Jews very enjoyable indeed. Nice people.

One tip on staying in Jerusalem.
During Shabat, don't expect the hotel to pick up the phone. Everything stops in Jerusalem,

My advice, dont stay in Jerusalem during Shabat if you are not a practising Jew.

To start with the positives: The location is really central, just off the Jaffa street. You can walk to both the old city and the central bus station, and the HaDavidka trail stop fo the new Jerusalem light trail is just two-minutes walk from the hotel.
We had a room on the topmost floor, on the streetside, and it was quiet. Only disturbing noise was on Sabbat because the Sabbat elevator was located opposite our room and it kept making a beeping noise all through the night at regular intervals. Room was clean and generally ok, except for the air conditioning which at the beginning of your stay was broken. It was however fixed when we complained in the reception.
Another good point in the hotel was the breakfast, which had a large selection.

However there was one problem which made things far harder than they should have been. The hotel seems to cater mainly for the Hebrew-speaking crowd, as most of the info was only provided in that language. For example, there were no Sabbat timetables available in English, and when we asked we were told that the breakfast is as normal in Sabbat – we has no way of knowing about the special meal arrangements (when the brunch is served) which in this case turned out to be so late we ended up just drinking a cup of coffee before leaving for the day. Another puzzling thing is that the info binder in the room which in most hotels contains all the basic info about the hotel, here included only stationery. No information about where everything is located in the hotel, how to use the phone (it had only labels in Hebrew), in-room-safe, air conditioning or when and where the meals are served…
This was the only hotel in all our stays in Israel where we have encountered this problem, and it left us feeling a bit unwelcome.

My family and I stayed at the Prima Palace during Succos 5772--2011. I highly recommend the hotel to one and all. The location cannot be beat---just a few blocks from Geula, Meah Shearim, Rechov Yaffo, Machne Yehudah, etc. While the hotel rooms are a bit small, they were nice and clean, and the service was very friendly and helpful. The hotel was completely renovated a few years ago, and the hotel lobby, the large dining rooms and wedding halls, and the guestrooms are all in very good condition and are very pleasing to the eye. The food was plentiful and very tasty. The waiters were nice and efficient. All in all, we had a wonderful experience.

Perfectly situated hotel for the charedi visitor who wants a good hechsher (Agudas Yisroel) and to be near to Malchei Yisroel and Geula (5-10 minutes walk) and only around 20-25 minutes walk away from the Jewish Quarter of the Old City. Lovely peaceful outdoor lobby, too, perfect for resting/learning/reading etc.
Room was a bit small but clean, comfortable and perfectly adequate.
Generally very friendly and helpful staff, but would recommend sorting out and clearly reserving your table for Shabbos/Yom Tov well in advance (I was very disappointed with the initial mix-up I happened to experience, though everything was sorted out basically OK in the end).
Was also surprised that the cleaning staff had mistakenly turned on certain lights in my room which had specifically been left OFF for Yom Tov/Shabbos (this was rectified in due course, but, although mistakes can always happen, it was quite a hassle and I didn't expect something like this to be encountered in this sort of hotel).
Food was always very tasty and filling (especially the delicious choice at breakfasts) though probably rather too many salads for my personal liking, and perhaps more imagination could have gone in to the deserts. Main grumble here was simply that the meals were way overpriced.
All in all, though, the small negatives very much outweighed by the positives.