Miriam the receptionist responded well to all my email requerst. Upon arrival I was warmly welcomed and was given plenty of time to chill out and freshen up in the basic but clean ensuite room before having to sign and check in. I requested B.B & Evening meal and was quoted 25 euro's a night which is good value at todays exchange rate.
From the airport he hotel is easy to find, catch the bus @ 20 dirhams just outside the airport to the centre ville then walk 200 yards towards the Jma el Fna square and the hotel is on your right. safe clean and ideal for the budget traveller. Omar the waiter is quite work shy and tries to avoid serving and helping customers. The manager is going to do some training for him.

Stayed 3 nights with group of eight 57-82 yrs. Because of the location we were able to walk back alone at night and feel safe (no walking down dark allys etc) Everyone very happy with the hotel. First floor had just been redeorated. First floor rooms have a central courtyard with tables and sofas. Rooms have windows to front or back of hotel. Some 2nd and 3rd floor rooms have balconys.(no balconys on first floor) all (?) have AC. In winter, dinner and breakfast buffet is served on the ground floor. In summer it is served on the top floor terrace. We booked through http://www.hotelconnect.co.uk/destination/marrakech/hotel/3125?lang=en&whoc=google.co.&fromsearch=false
This gave us half board cheaper than b&b on hotel website. This was my second visit as I had found it very convenient last oct.

Hotel Ali is in a great location right on the square where there is a lot of activity. It is noisy but everything went quiet about 12 so we got a good nights sleep. The rooms and bathrooms were clean and basic. The decor was very Morrocan. The food was soup, rolls, various veg, cous cous, a rice or pasta dish, 2 or 3 different meats, oranges. Breakfast was rolls, boiled eggs, pancakes, jam, honey orange juice, coffee/tea. I enjoyed my stay here. I could have stayed in a 5* hotel but it would not have had the atmosphere. Stafff were friendly and helpful.

Stayed both ends of our trip, clean friendly and well central. Cheap too!