Just back from a week at the Agadir Beach Club. This was a last minute booking, and like many, due to the reviews, I was concerned at what I would find, plus slightly worried why this hotel was still available whilst many were fully booked… But have had a very enjoyable time! This was my first holiday on my own with my children (as my husband couldn’t get the time off), and the staff and guests made us all feel safe and well cared for! The small but beautifully furnished room got a ‘wow’ from both my children when we entered, the animation team, pool staff and restaurant team were friendly and helpful - there was never a problem finding pool seats and our restaurant table was always reserved for us.
I cannot comment on the kids club as my youngest was too shy to attend, plus both my girls preferred to spend all their time in the pool or on the beach..
The evening entertainment was good, and the range of music great - my one and only negative comment was that it favoured couple/ballroom dancing….. and though I now know the cha cha, both myself and my 11 year old daughter would have liked some ‘disco’ time. Of course the hotel does have a nightclub, but this was not an option for us.
If you want a hotel where you are looked after and feel very ‘safe’ then this is the hotel for you – we would certainly go back, but next time I would probably choose August when there’s a few more children around…. (though October is better for the weather). My thanks to all the team.

This was our worst family holiday and we are experienced travelers. We totally agree with the review on September 2011. This hotel lacks in basic hygiene, wear and tear refurbishment. This is the first hotel where I have seen staff eating whilst serving and sitting with guests. The service we witnessed was poor, some staff were rude and some were fake expecting a tip for doing very little. It is true that the grounds around the pool were cracked and never cleaned but what concerned us was the tiles missing and green moss and fauna within the pool. Customers do not come first, in fact you felt like trapped foolish individuals being ripped off.

Hotel was clean, food was lovely in the main buffet restaurant, lunch buffet was outside and got very busy so it was hard to find a table or get a drink! Sun beds were hard to find even on the private beach, if you didn't put your towel put by 7.30am they were all gone. Nightly entertainment was awful... 3 singers and a keyboard! Maids were lovely, it was my birthday whilst we were there and they saw my cards when cleaning and left me a fruit basket, cakes and roses! They always made the beds and towels into pretty patterns. Location was very good, beach was busy but clean. The 'looky looky' men were even pleasant when you said no!! I would recommend going to the souk in one of the lil orange taxi's, they are really cheap, ours even introduced us to a tour guide from the town hall who took us around the souk as it was massive!! He asked what we wanted ie shoes, jewellery and e took s straight there and no one hassled us. After we finished he called the same taxi man who came to collect us! My fiancé arranged a morrocan oil massage through the taxi man must cheaper than Thomas cook prices and very efficient! Staff in the hotel varied, reception were friendly and helpful but the best were the waiters at night times!! All in all we had a good time. Hotel is abit dated and overcrowded but not awful like these reviews say!!

we stayed for a week and found the staff friendly, attentive and efficient. they all made an effort to ensure our stay was enjoyable. all the reception, bar and waiting staff spoke english as well as french and german. the food was good in all the resturants and there was lots of variety. we found the service better than the service we recieved in the es saadi palace in marrakesh which is a five star. there was entertainment every night which was enjoyable. when a problem developed with the safe in our room it was fixed within twenty minutes.