I arrived in Pana without a reservation on a Saturday afternoon and found the two hotels that were first on my list were both booked. Those both were off the main street, and I picked them to avoid a noisy location. I ended up at the Hotel Primavera because other passengers on my shuttle were staying there and said their guide books recommended it. It was a wonderful experience.
The room was very modern, with a small TV, an internet conncection, and an up-to-date bathroom that included a glass-enclosed shower stall with amazingly hot water that seemed to be unlimited. The towels were high-end and very soft. The room was very clean and well-cared for. My room, #5 overlooked the main street, and it was just a couple blocks from Pana Rock, a bar that played loud music until well after midnight. If you're looking for a quiet room, choose a different one. I was fine wearing earplugs, but a barking dog in the street woke me up in the morning.
The staff was very helpful and friendly. I spoke Spanish with them, but they did a good job speaking English with a couple who didn't speak much Spanish. They had lots of good information for me about the lanchas (boats) that take you to other cities around Lake Atitlan. I wasn't leaving until 4 pm on Sunday, and they put my overnight bag in a locked closet so that I didn't have to drag it along with me as I went exploring.
The posted price was $30 U.S. per night for one person and $40 for two people, but they gave me the room for $20 U.S. ... cash. That was probably because it was around 5 pm on a Saturday night, and they had few prospects for filling the rooms. All in all, it was the best value I've ever found in any of my travels. I've found rooms at that price, but NEVER one so clean, modern and charming!
It is on the main street that leads down to Lake Atitlan, and the street is lined with restaurants, shops and street vendors. The only downside is that it is on the far end of the street, about 7 or 8 long blocks from the water. I don't mind walking at all, so it was no problem for me, but there was definitely no lake view, and it would be a far walk for someone elderly or not in very good shape.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC