My wife, my son ( who was 1.5 year old at the meantime ) and me had a stay there for a three weeks in August 2010.

I've got most impressive stay ever, basically because this hotel had just the best animation for kids! I would say, that this is the hotel for kids: we had no problems to feed our baby ( however it's better NOT to use baby menu, because it's typically full of fast food ), my son was happy to participate in all kids activities and talk to every people he can meet.
My son habitually runs across the hotel after he finishes eating, and the animation people always had a funny exercises for him to let us finish eating too.

Again, sea and beach were pretty clean for a baby to swim, so we enjoyed the location : we had a sea view villa at the most closest line to the sea ( 40 meters or so ). Sea entrance have many stones, and I will not say, that this is comfortable.
But yes, if you need absolutely fantastic sandy beach like you will find in Cuba or Phuket, or will need to choose from hotels in Nissi Bay, but this will make your wallet weightless! :-)
So, beach and sea conditions are well balanced here with respect to the price you pay.
By the way, another advice : do not use pool, especially when many kids are swimming there! Sea water is much more clean and have no ugly bleaching powder.

Many european pensioners lived around, and they were asleep quietly and were reading some books whole days till the evening. To us, this is most comfortable situation,
so we enjoyed again. To us it was very important, that most people, visiting this hotel, were Europeans ( from Germany, Sweden, UK, e t.c. ).

We had a Halfboard stay ( HB ), but since we lived in a suit, it was simple enough to prepare food for a lunch ( especially, for baby ). Good tip for everyone, who travel with small kids : use a steam cooker in your trip, it will save you money and nerves!

Rooms were clean enough, and the housekeeper was patient enough, when we requested cleaning after dirty accidents, that were performed by our son.

Another benefit of location ( especially when you are an HB victim :-)) : there are many restaurants nearby, and you can find pretty cheap and good ( Mexican restaurants are better ). And you can find cheap car rentals, and enjoy the freedom.

Concluding, I will recommend this hotel for every family with kids. Reasonable value for money.