We cannot say enough about how great this resort was.

The food was terrific, so much selection and the a la cartes were amazing. Highly recommend Paramour and Lemon Grass. Don't believe the bad reviews. Honestly great food and my glass was never half empty. The lobby was a great place to hangout and grab a drink before dinner, (not that we needed another) haha. We stayed in building 3 and never had any issues with bugs and the preferred pool was right behind our building. The room was very clean and was stocked with more beer, pop and juice each day. If you happened to catch the beer guy outside you could always grab a few more for the room. The pools were nice but we spent most of our time at the preferred pool ( I might add it was a little cool). The service was so great we almost felt compelled to tip everyone but not once were we asked or felt as though we should tip. We recommend going preferred so you can access the adults only pool and reserve beds at the preferred (adults only) pool or on the beach, so no 7am wake up to get your towel onto a chair. No towel cards either and at the preferred pool Israel or Ivan will have you taken care of all day long. Antonio is the man.

All the staff was great and very prompt, no pressure to buy any time-shares and it was so close to the airport and Playa Del Carmen. We will definitely be going back soon and are recommending this resort to all of our friends! We went with another couple and have been to other resorts and we were all very impressed.

This place has it all!! 5 fabolous restaurants, impeccable service & a breath taking view!!! We will absolutly be coming back!

We stayed at the Now Sapphire from 31 Jan to 4 Feb, 2012. This was our first all inclusive resort, so I don't have any others with which to compare it.
- The check-in process did not go smoothly. The first 2 rooms they sent us to had people in them already (!)...I'm not sure how they can't keep track of which rooms are occupied and which aren't. It took 60-90 minutes from when we arrived to finally get an unoccupied room.
- The room, the lobby and bar area, and the pool were all very clean and very nice. No complaints at all there.
- We never had any trouble finding a chair on the beach or by the pool as other reviewers have complained about. This is possibly because it was pretty cloudy for much of our visit.
- My biggest complaint about the resort is the quality of the food. It's not terrible as others have said, but it's far from great. The breakfast buffet was sufficient. We ate at the grill on the beach twice, and both times the food just wasn't good...it tasted like it had been mass produced hours before, then slightly warmed up before being served. The atmosphere at the dinner restaurants was nice, but again, the food didn't seem like it was cooked to order. Our favorite was the Mediterranean place. The portions were always very small at the entire resort (which I guess should be expected at an all-inclusive).
- I was also disappointed that the only beer available was Corona (on tap, and not very cold). I strongly recommend that the resort invest in some other beer options. They had decent liquor options, but the mixers used to make the traditional beach drinks (margarita, pina colada, strawberry daq, etc) were *very* sweet and not very good. The bars also served everything in flimsy plastic cups. It'd have been nice if at least one bar had drinks they were willing to make from scratch (as opposed to using pre-packaged mixers) and serve in an actual glass.
- Finally, the service was excellent all the way around (excepting the check-in). I didn't meet a single employee who wasn't polite and eager to help in any way possible. I was embarrassed by some of the other guests who were very rude and unfriendly toward the staff. Any complains they might have about the food or the drink options should not be taken out on the wait staff! These are concerns for the management.

Had a wonderful stay at this resort.
Check in-very fast
Room-cheapest room in resort and I was ok with that. Less than a 5 minute walk to the beach and 3 minutes to the lobby. The room is the same size as all the other regular rooms. I was on the top floor. I did not hear any noise from my neighbors even when on the balcony. The housekeeping staff was very accommodating and cleaned when it was convenient for us. The bed was very comfortable as was the bedding. Loved that the fridge was stocked with coke, diet coke, orange soda and corona. It was refilled everyday if needed. The bathroom was a great size. It had good lighting, the hair dryer worked great. My only complaint was the towels were rough and the water went from hot to cold and back to hot while taking showers.
Restaurants-I liked Paramour the best, food was good and the waiters are so wonderful. The breakfast buffet in the morning was great also, make your own omelet and the muffins were the highlight for me. I did the Hibachi one night, was a lot of fun but the beef was way over cooked and the dessert was not good at all. Best thing here was the fried rice and the veg sushi. Also was not feeling so great after eating all this (greasy) food.
Coffee-loved that this was open all day, my favorite was the cappuccinos and that you could bring over a shot of bailey's from the bar and they would add it to your hot or cold drink!
Grill-it was pretty good, group loved the pork tacos and I enjoyed the guac and chips almost everyday. The view is the best here, right along the beach with a view of the ocean.
I did not try the Med or Mexican restaurants.
Pool-nice and clean, not enough floats available at times.
Beach-very clean, always a chair open, 2 bars within walking distance but the waiters come right to you.
Drinks-at times could be on the weaker side, although If you ask them they will always top off your drink for you so you can always make it stronger. Also at the end of the week they ran out of banana mix.
My only other negative comments are that wifi is expensive ($15 per day) and it only works in the lobby area, not in my (far away) room. Also check out was a little slow.
Overall I would stay here again.