Centrally located.
Big room with balcony (room 204). Not noisy at all.
Parking space for 10€ a day.
Very friendly staff, specially Yolanda at the reception.
Do not have breakfast it cost 6€pp, you can have it for 2€ per person in any coffee bar in Calle Larga.
To eat out go to Restaurant San Juan (italian food) in Plaza de Melgarejo, very chic restaurant- good value for money.
DO NOT MISS:
1) Horse show Yeguada Hierro del Bocao ( book front rows in lateral seats €13). This is 15-20 minutes outside Jerez right next to a cement factory in the motorway.
There is also the "Real escuela Andaluza de arte ecuestre" this is in Jerez, but the show sare only on Tuesdays and Thursdays.
2) Gonzalez Byass cellars (where vino TIO PEPE comes from and many other wines)
THESE TWO PLACES ARE A MUST TO VISIT !!!!

The hotel is right in the heart of Jerez, just around the corner you find shops, terraces, restaurants, bars and plaza's. In some reviews it's mentioned as noisy. I can imagine because the hotel is IN the city, but didn't notice it myself (too much sherry...?)
The room was a bit depressing. Quite big, but old-fashioned and dark. There was also a smell from the bathroom and the water in the toilet kept running...
The breakfast was very simple in a very simple dining room, but well there was coffee, bread and a toaster.
All together I enjoyed to stay here (just 1 night) because of the location and the parking possibility.

On arrival, the hotel seemed pleasant, with a nice reception and friendly staff.

Then we were taken to Room 101!

There was only one little window (with bars on it!) opening into what I'd call a funnel, an internal chasm only 9 feet wide, into which the rainwater drained with subsequent bad smells.

I immediately complained about the room but they said that there was no other room but they would change it the following day. The next day it was a different person on reception who said that she knew nothing about it and, no, there wasn't another room.

On returning, I complained to the booking agent. They said they had spoken to the hotel and there was nothing wrong with the room.

I noticed that many of the rooms had this same problem.

What an awful design!!!

My husband and I honeymooned in Spain and this is one of the best hotels we stayed at. The location is right in the heart of Jerez, the room was beautifully decorated, there were 2 balconies and a double bed (most of the beds we were able to get in Spain were twins) The hotel staff were very helpful and spoke English very well. There was underground parking at the hotel as well.