The price for this 3-star hotel was affordable (50 e per double room, 8 e parking).The location was perfect, only 5' walking from the city centre. The room was clean, with a/c and bathroom, but something wasn't perfect: tv (without remote control, only 6 channels), the furniture (quite old) and breakfast (8 e, it seemed quite poor, we decided to avoid it). But I'd come back for the kindness of one of the concierges; he helped us with the parking, suggested a bar to have churros and helped us planning our visit to Cadiz, giving us directions and a map.
So if you're looking for a cheap hotel without frills, go to Serit.

Friendly family run hotel in a small street in the middle of Jerez. Rooms very quite OK, although a bit out of date style and slightly run down. Very friendly and helpful service, although knowledge of english was limited. Breakfast was as expected at a 3-star continental hotel.

Perfect for the medium-budget tourist. Not adequate for the business traveler.

What an excellent hotel, my only complaint was that I only stayed one night. I would definitely go back here. The family run hotel is clean and exceptionally friendly, nothing is too much trouble. They have internet access free of charge, will ring taxis for you, have so much local information, they speak excellent english. The rooms are very spacious and comfortable and the breakfast was very filling. It is a completely non smoking hotel though so any smokers have to stand outside. Expecting to return and stay longer next time.

I can only agree with the person writing the review before me. The rooms offer the usual, see their website (---) for a good impression. Their service is what makes this hotel stand out. They´re almost disappointed if you have nothing to ask. When arriving they are already holding your room´s key in hand without needing to ask for the room number. Additional benefits are the location close to city centre, a garage and free internet access for its guests. Today we used their tip for dinner (La Carbona at Calle San Francisco de Paula, 2, very close to the hotel): we enjoyed a beautiful meal at very decent prices.