Says on the website "Flagship" but I would say its more "sinking ship." My relatives stayed in The Bruce Hotel on the 22nd to 24th September 2011. Their intention was for 4 days but they left early as the service and experience was so poor. The hotel now caters for coach tours however I am told that in the past they had a reasonable standard. When my relatives arrived the receptionist could not find their booking. After travelling for 24 hours this is quite annoying. The rooms and decor are in a bad way and it looks as though the brown stained walls have not been painted since the smoking ban went in place in 2006(Or before). The heating in the room was set at 15 degrees so they felt cold the whole time they were there. There is a disco that runs till 2 in the morning so expect a really bad sleep. At breakfast there is "2 old fellows" serving who my relatives believed "seemed to have a gripe going with each other." As such they were served coffee and breakfast by both of them seperately with no obvious communication in place. We were stupid enough to book an evening meal. When we turned up the receptionist again had lost the booking. There was a clash apparently with a German coach trip. The waitor offered us a seat in the hallway to get around this which we felt was "unacceptable." They eventually relented and offered us a seat in the restaurant with the breakfast settings for the following day and after a little reasoning they set it for dinner. The menu eventually arrived. It says "A la Carte" on the website but we were shocked when they gave us a photocopy of the "tour menu" with a very limited selection. We decided at that point we would leave. I informed the waitor and he apologised but recall that the barman was laughing loudly during this. (It's funny laughing at your bosses lose money I guess or perhaps it was nervous laughter as they knew they were providing such a poor service.) To sum up, If I was an owner of the Bruce Hotel I would be outraged and really angry at my hotel being run so shoddily. There seems to be no communication or procedures in place for dealing with guests. I was disgusted at my family being treated so poorly after such a long journey. The Bruce is a complete disgrace!! If you can afford it go elsewhere. If you can't go to a youth hostel instead.