We were impressed with this hotel.
Basically we needed just a hotel near the station for our stopover on our train journey, but it was very comfortable.
We didn't eat in the hotel, but breakfast was very nice. Rooms were spacious (we got a suite for 3) and the shower was the most incredible I've ever used - I think water was hitting me from about 6 different directions!

I'm sure there were cheaper hotels in the town, but I don't think you could go too wrong here.

Our room was very shabby with old worn chairs, lino floor, small non heated bathroom, no double glazing so noisy especially when snow plough circles at 5 am. Heating goes off at 10pm so can be cold in snow. Breakfast good,waiters and receptionist Sophie very helpful and charming. Good for morning walk to station. No comfortable seating in small bar area, one sofa in reception. No hostess tray, so tea and coffee very expensive. On 2nd January restaurant closed for 2 weeks holiday - no previous notice- bar also closed so no tea or coffee available till morning. Restaurant food good when open. Christmas atmosphere quickly dispesed with on 2nd when staff whipped down the Christmas decorations. Glad to leave, which was a shame. No outside view or area, right on a side street.

I could not fault what was on the ground floor, decor, staff, meals etc, BUT the bedroom did not live up to expectation, true a fair size, but dated except for the safe & tv. The shower/toilet was also on the small size. A shame this did not live upto the hotel's website as it is located within easy walking distance of the station, town and neigbouring Natters.

Having arrived in Brig to the news that the neighbouring Goms valley and our destination was closed, we were taken in by the Ambassador hotel at the last minute. Sophie met us at the station and walked us back to the hotel, probably not the usual practice but arriving in a strange place not speaking the language was a comforting touch.
The room allocated was basic and clean but at the thought of potentially sleeping in the train station, we were happy. The rooms can be a little noisy and this made for a disrupted evening until our neighbours finally went to sleep.
Due to last minute we decided to eat in the restaraunt and were not disappointed. To best way to describe the food would be wholesome cooking and lots of quantity. The staff were very friendly and welcoming and made our impromptu stay a good one. The breakfast was also good as breakfasts go. Overall, friendly staff, good food, good location. The only downside is you can't choose your neighbours!