Spent several days at the Hotel Villa Franca. You couldn't ask for a better location to stay in Positano. The balcony views were breathtaking and the rooms were clean and spacious. There is nothing like the view at Positano. We stayed in the building next to the main building and were very happy with the accommodations. A free courtesy van runs up and down the hillside. We enjoyed breakfast each morning and had dinner in the same room one evening. The main dinning room overlooks the sea. Great service, great food, great pool, and a definite great find!

We just wrapped our tour of Italy with a 3 night stay at Villa Franca & were pleased with our room at this small, boutique hotel.

As the reviewer below notated: yes, the owners (an older couple) here seem to be ever present and treat the hotel like a home (with there real home directly below the hotel) where our rooms was. That said, we never witnessed any yelling at staff members but I'd say I felt as though we were on their turf and somewhat uneasy about lounging around the public rooms as a result. Otherwise, we truly appreciated everything about the hotel, especially the design which would fit right into Laguna Beach, our home away from home. The only issue I would complain about was the mold on the tiles and ceiling of our bathroom which was abundant and rooms our power went out on the day we left, but a call would easily have fixed the problem I'm sure.

The food: apparently the hotel gets precooked food during the winter months, aside from things like salad of course and they heat it up for the dinning room (which is beautifully composed) and the food is very reasonably priced and ok, but not great. During the "tourist season" however this does not apply as the hotel takes on more staff. That said, although I wouldn't recommend the food served at dinner time I would recommend the hotel for it's capable staff minus whoever is retrieving the cars from valet which took about 25 minutes versus the quoted 10-15, but after learning the valet person has to drive down through the town and and back again to get it, we understood.

Room service: one night we had pizza and salad in our room and we enjoyed it though and breakfasts with Franca, our ever present smiling greater and server, was good with a wonderful view to top it all off.

Walking: Positano is known as the "city of steps" so yes, you will be walking allot as a result.
All in all though I fell in love with the place even though you'll be wearing a parka in winter and eating food that wasn't what we would get really excited about but then, we don't travel for the gourmet food alone.

Enjoy:)

This was our splurge hotel and wow, was it worth it! And then they gave us an upgrade to a "Superior" room free of charge - and still only 200 euro per night. Great location on the very top of one of Positano's hills. Super breakfast, wonderful staff, terrific view & terrace. Minor quibble - couldn't get our jacuzzi to work.

My husband and I stayed at Hotel Villa Franca in late September / early October in the annex (which is across the road from the main hotel). We had a partial ocean view room. The room was clean and comfortable and had an amazing view of the cascading mountainside and ocean. The service we received, being towards the end of high season was very good. The food at the hotel was also very good. We had breakfast every day (included) and dinner twice in their restaurant. The views from the main dining area are lovely. We also spent 2 days lounging by the pool. The pool location is fantastic, high on the hill. You have lovely panoramic views. The pool size is just right for the establishment / location. We also spent time down on the beach. I recommend getting a sun lounge and then swimming out about 10 metres before turning and looking at your surrounds. Magical is the only word that comes to mind. It is a view that is etched in my memory as 'one of those moments'. We also ate at Le Sirenuse, which was disappointing for the price. The best places we ate were in the restaurants in front of the beach with the highlight being Le Terrazze Restaurant. The food was absolutely sensational and it remains the most romantic evening my husband and I have had dining. Positano is truly a magical place and Hotel Villa Franca provided the ambience, comfort and a good location to explore from. The resort also offered a mini bus to drive you the 10 min walk to / from town. It is about 450 steps up the hill to return to the hotel. My fondest memory of doing this was at about 11pm one night (a little drunk) and my husband breaking into song.. that's amor'e. I'm sure all the Italians thought we were nuts. But we laughed and giggled our way back to the hotel. Enjoy!