Stayed here in July 2008 for 4 nights. A/C was broken and they did not believe us until others complained. We had some discount because of it but it did not help us sleep at night... The room was simple and small but the balcony was as big as the room and had a fab view. We loved the sound of the ocean in the mornings and evenings. Breakfast is poor for scandinavians. Fresh croissants with marmelade is not just enough. Coffee was good though.

The location is good, not in the middle of town but ten minutes pleasant walk along the sea, but in better weather would have been perfect for the little sandy cove directly in front of of the hotel. It was fun watching the surfers, several of whom seemed to be staying here and sitting on the internet! The staff were fine, but like everything else about this hotel it was all a bit nondescript, no chic, no comfort, everything worked but it wasnt a pleasure to stay here. The bedroom was bare and functional, although the bed enormous and comfortable.
Lerici is lovely, though, and the Shelley Palme looked nice, as did the Florida.

A rotten tiny bathroom with a 2x2' non-draining shower with disgusting curtain. Rave/techno disco until 2am on the beach on weekends - sleep deprivation guaranteed. No car parking, boring, simple breakfast, tiny room. All that for Eur 150/night.
Positives: proximity to (small) beach, nice staff, good coffee, nice balcony.

"The hotel picture on their website does not do this place justice. It is a well-kept beautiful little hotel right on the beach. Only the road separates you from the lovely beach. Great fun location. This is the starting point if you decide to see the Cinque Terra by boat. The best way to see it. Lerici was a real surprise. We loved it and wished we could have stayed longer. You need a car, however, to get to the hotel. Hotel free parking was very nearby and when we departed, we were able to bring the car right up to the front of the hotel. The staff are not super friendly (except for one blond-haired lady) but we found that most Italians seem to mind their own business. Our room was bigger than we expected. Lerici and this hotel are just great. Internet is in their lobby."