I recently attended a wedding at this hotel and all i can say is the only complaint I had was that fosters was not on the taps!!! so what does that say!! We had a sit down meal and i cannot fault it 1 bit the ceremony was great and the evening was too. Would recommend this hotel for a wedding. we stayed in the villa maria suite and had a sea view the beds were so comfy was like being at home.

Used this hotel for a business meeting and was delighted by the personal attention and service that every single hotel staff member gace. Very comfortable rooms. Would definately go back

We booked this hotel as we were attending Latitude Festival for the weekend and wanted a backup plan if the weather or venue was too grim. The weather turned out to be very grim so we spent Friday & Sunday night at the hotel and went glamping in Suffolk on the Saturday. I often see people start reviews by reinforcing their credentials with remarks such as 'We have stayed at luxury hotels all over the world' etc etc however I will say that we are 5 star luxury snobs. The main cause of this snobbery is the simple premise that you generally receive a higher standard of cleanliness, food & service at a top end hotel.
There are no 5 stars in Norfolk or Suffolk (I checked) so the best that I could find was The Imperial with many good reviews on this site. We both took to this place as you cannot fault its cleanliness & cosy persona. Ok The Savoy it is not but the restaurant downstairs was sublime & it is clear that this family run hotel does actually care about you. Our room was immaculate as was the service and the food. In addition it is dog, child & family friendly. Unfortunately we did not have time to explore the town but If you need or want to stay in this area you will not find a better hotel than this. PS: You can tell that that they are proud to be the only 4 star in the town & I can understand why. I have stayed at many a so called 5 star that would be put to shame by The imperial. To top it off our bill was about £150 per night including top notch breakfast so happy days (and nights) !!

This is a charming hotel located on Yarmouth's esplanade. Staff are charming and check-in is efficient. The wireless internet works well.
The mattresses are too soft.
The highlight of my stay was a truly outstanding fried breakfast.