I am not really sure who is this hotel´s target group. It is far from downtown Jönköping, very basic and has quite small rooms with shared bathroom and shower. So that pretty much excludes the young backpackers and the families with kids. It is not in any way romantic or cozy, it completely lacks any kind of personality. But the bed is comfortable, breakfast not too bad for the category - ok coffee, bread&cereals but nothing warm like eggs/sausages etc. You can definitely get a good night´s sleep here but don´t expect anything more.
