This is a quirky hotel. It's features natural wood decor, which makes it very special but also dark and gloomy - I found it rather depressing after 2 days. As someone already mentioned, there are various stuffed animals on display. Rooms are ok but strangely designed. My room consisted of a large main room with a big desk and a 10-seat sofa (maybe 8-seat but it seemed huge), and another room with 3 narrow single beds and no window. Bathroom was big but impractical - plenty of floor space but nothing to put toiletries on, and a very small shower cabin. There was a sauna in my bathroom as well, that was ok.
Hotel has a large restaurant with rather weird breakfast selection (inlcuding probably the worst scrambled eggs I've ever had) and poor dinner selection, a swimming pool with water at 16 degrees, a large sauna (haven't visited but my colleagues said it was good), a pool table and darts board, and ski equipment and outdoor clothes rental.
The hotel is big (170+ rooms I think) and has a large conference centre so it seems to be a popular corporate offsite destination. When I was there, on Thursday and Friday it was completely packed but on Saturday and Sunday it was deserted. It's located near the airport but quite a distance from the centre of Lulea so it's more convenient if you're by car - taxi's ok but buses run very rarely and shouldn't be relied upon.
If your aim is to see the centre of Lulea and you don't have a car, I would recommend something in the centre. But if you're looking for a whole Nordic experience, including saunas, Nordic skiing, snowmobiles etc., then this hotel is a good choice as it provides a lot of extra services for people doing outdoor sports. Personally, I will probably choose
some other place next time I'm in Lulea.
