I maybe should first say that i do not see myself as a "voyage critic" (at it annoys me to see other people playing with their oppinions sometimes.
Rooms: clean, cosy, big enough!
Beach: clean, sandy, enough umbrellas and beds
Food: we realize there is better food on earth, but while there, we enjoyed it!
Personnel: there are hidden gems there!!! People that would do anything to please you! And i do mean anything - from cocktails to room service, we nearly adopted a beach dog with the help of the manager!
Outside: shops, restaurants, bus station, everything you need to change from the hotel. (15 min from Heraklion), many renting facilities
The only down side of this hotel: the pool is small; but with the sea 30 meters away.. we only went in for curiosity once.

Once more, the bartenders are absolutly wonderful human beings!

Our 4 persons family (dauhters 12 and 14 years old) stayed for 10 days. We had book the bungalow more than month in advance and found the mistake in the discribtion of bungalow and prices. We were really dissapointed, but...very soon received kind answer from Rooms Division Manager with the apology and kind offer. This was the star of our continuos kindly suprising: welcoming multilingual reception staff, broad assortimen of deliciuos food, creative animation team performing not only aqua gym, step aerobic, joga, strech, volleyball but wonderful plays such as "Mama Mia", "King Lion" and others, fine tennis court, clean and nice beach and wonderful, wonderful piano playing on Wednesday and Saturday evenings. This piano playing pretend to be the single reason to come to this hotel again !

Good hotel, nice beach, taste food, personel pleasant

The Agapi Beach is a beautifully appointed hotel with very attentive and professional staff. The rooms were some of the best I have had in Greece--lots of space, plush, comfortable beds (!) and roomy patios overlooking the grounds and sea. The all inclusive package is very generous--with multiple food and bar venues throughout the property. The beach area was far nicer than they led you to believe, the three pools are nice (the two smaller ones are keenly hidden away), and the fitness center (though QUITE small and a bit stuffy) was a really great option so rare in Greece. Activities were available for those who like the cruise ship feel of an all inclusive place (and many of the "animation" staff were genuinely nice)--including activities for kids. It seemed like a good family resort--but there were many couples there too.
The neighborhood that the Agapi Beach is in was a BIT sketchy, but it seemed like few folk left the place. I also found the entertainment very bizarre--i think you need to go into it with a very good sense of humor and a love of kitzsch! Food was good, but I wouldn't bother with the reservation only taverna-- didn't find the food as good or worth the fuss. I LOVED the Crete table in the main dining room--with Crete specialities that I looked forward to each day.