We were here for a week at the beginning of December 2011.
We booked a one bedroom apartment which was really big (one bedroom with balcony, bathroom with bathtub, kitchenette separate from the living room, living room with balcony).
There was plenty of space for 4 people.
The hotel is clean.

The price was very good for such a big apartment (364 euro).

but...

The forniture is quite old (seems like the hotel wasn't refurnished since 60's).
Doors are very old and they seem very dirt (also handles). The entrance door seems unsafe.

The safe was broken (there was no lock at all!!!!).

This is the first three star hotel we stayed were there wasn't any shower gel at all. I understand that being a apartment-hotel some items should be brought by us, but at least for the first night I would have expected some shower gel. Ideed we get a soap which was replaced only after 4 days (as the shower mat which was missing for half a week).

The kitchen had a microwave oven but was very very poorly equipped. 4 knives, 4 spoons, 4 forks..... There wasn't neither broom nor dustpan... so how we were supposed to clean after meals? We weren't and so the floor became crumby.... ants did appreciate it (to be fair to the hotel, I presume ants are a common problem in such a green, luxuriant place like Madeira).

The breakfast was always the same, except when there were left-overs (i.e. cakes) from the previous dinner. It was average quality except for orange juice (was like colored water) and cereals: why on earth should I choose between two different kinds of chocolate cereals? Bring some variety, please!

The hotel has outdoor pool and a hot tub.

The hotel website (http://www.dorisolflorasolhotel.com/index.html) claimed there was free wifi in all the hotel. Indeed there was poor strength signal only in the pool/restaurant area.

One night we were sitting in the outdoor area of the restaurant (where we found the best signal ever). When the restaurant closed we were closed out of the whole hotel.
They closed also a door which we used several times before to enter the hotel.
We claimed with the director and she told us that it was good that _all_ the doors at the restaurant level closes when the restaurant closes, for our own safety.
What about a sign on the door ?? What about respecting the closing times and not closing before the arranged time, even if there was no one, if that would limit the freedom of people of staying outdoor, in what the hotel claims to be the " garden " ?

To exit this trap we had to exit from the car park (we were lucky! That door was open! It was supposed to be closed too, for our own security!) After exiting from that (it was very dark) we were to go through a very narrow and dark flight of steps... what about if I fell down and broke a leg ?

The morning after we realized that the concierge who checked in us didn't give us the key!!
Terrible! Unforgivable!

After 3 days, at the end of our week, at the time we were supposed to write the hotel review, we were offered a 1-euro Estrelicia flower (you can buy everywhere in the island).
What poor and ridiculous way to regain our esteem!

The parking lot is free but has few places.

The location is good, but listen to me, try other hotels: there are plenty of it.

I won't recommend at all.

Stayed for 2 weeks November 2011 selfcatering, 1 bedroom apartment with nice sized rooms, sitting room with table and 4 chairs, separant kitchen, and bathroom.And 2 small balconies 1 off the sitting room and 1 off the bedroom. We found the hotel staff were very polite and very friendly. We would recommend this hotel to anyone

We stayed here for 2 weeks in October 2011 on a bed and breakfast basis in an apartment which had a sitting room, bedroom and separate kitchenette. There were also two balconies with sea views. The accommodation is a little tired and worn looking and in need of refurbishment, also note there is no air-con in the rooms. The breakfast was varied and good. The staff were friendly, helpful and efficient. The location is convenient, surrounded by good restaurants and coffee shops and close to the promenade. Overall this hotel was good value for the amount paid.

For this price this is good hotel in Madeira. Our family (parents and teengirl) lived in 2 rooms with small kitchen and bathroom (and 2 balcons) two weeks with a breakfast for 878 euros. Town center is 2,5-3 km far, in weekdays hotel offers a bus for free. Breakfast is almost OK, pool is big enough, staff is kind. If you go up to mountain, you find a levada, only 10 minutes by feet. And near hotel there is supermarket, only 50 m.
But - orange juice in breakfest was often mixed with water. Breakfest begins at 7.30, but our last morning at 8 we waited for many meals. And the preserved fruits (from a tin) were soured some mornings. Water in pool was cold. And some problem in bedroom - there is a little space between the beds, so wife or husband can fall in.:)