We stayed here when we first arrived in Madeira. It was a good introduction to Madeiran hospitality. The staff were extremely welcoming & cheerful, they showed us maps & places to go.
The room was a good size, clean & with a balcony. A good view of the city can be seen at the top of the building where the pool is situated. We had a refurbished room on the higher floor which was nice with a flat screen TV & ceiling fan.
Takes about 5-10 minutes to stroll into city centre. The hotel is also located close to a supermarket which is handy when you want to buy some tit-bits.
I would definitely stay here if I return to Funchal.

We stayed 4 nights here in November 2011. The hotel is in a great central location less than 5 minutes walk from the centre of Funchal. The hotel staff were fantastic, friendly and helpful and able to give great advice on how to get the best from our time there. Breakfast was of the normal buffet style. Would recommend this hotel to anybody visting the area

Hotel is within a 5 minutes walk to the harbor, at the center of FUNCHAL. It is small but confortable. People working there are friendly.

Visited Madeira in May 2011 for the annual flower festival and stayed here with my partner for the fourth time running. Hotel has had a refurb with rooms all newly decorated, flat screen TV and ceiling fan in the rooms. What we love about this hotel is if you stay in the TV has all english programmes with portuguese sub-titles not the other way round like you get in most hotels in Europe. Wonderful spread at breakfast time, hot and cold foods and a wide variety of fruits, cereal, cheese, breads, hot & cold drinks.. Rooms cleaned everyday, towels changed as well. Best thing about this hotel is the staff. You cant fault anyone, right from the lovely people at the front desk especially Nadia, the bar staff (try their own sangria absolutely lovely) or the chambermaids.. So helpful, so courteous and polite. As imentioned in my other reviews this hotel is a short walk to the high street and marina with loads of restaurants and bars around. You can take the airport bus to the hotel, cost 5euros per person, about 5 to 7 minute walk to the hotel. Taxi cost 15 euros better to travel in comfort right to the the hotel but thats choice.
A 3 star hotel with 5 star service. Wouldnt fault this hotel in any way,. People like to complain about carpets and swimming pool areas!! These are trivial issues which dont bother us, hotel itself very comfortable and full marks and thanks to people who work so hard to make it a good one. Roll on the next visit. :-))
Supermarket called Pingo Doce down the road from the hotel, where you can get everything.