This isn't the ambience of a typical Funchal hotel, from the service, quality, and amenities, when compared to other 5 star hotels I stayed in island, I dare say deserves truly 5 star. From the moment we arrived we were received with such sincere warmth, our travel anxieties were instantly calmed by the staff friendliness. The hotel is traditionally-styled, charming, romantic and well located, and it is mostly it's reputation that brings new visitors including us. Reid's is light and welcoming too, largely thanks to it's elegant terrace where guests included Sir Winston Churchill and Margaret Thatcher that once enjoyed traditional British afternoon tea with a breathtaking views of the sea. We were delighted to be part of such experience! The hotel provides plentiful amenities including a tidal pool located down in the cliff, our favorite was the direct access to the sea where before breakfast we enjoyed a swim in the clear waters of the sea while watching the sunrise over the hills. An excellent choice of restaurants and amazing breakfasts with fantastic selections and English breakfast. And as if we were not spoiled enough, we decided to indulge ourselves with one of the Signature Indulgences at the Spa's couples therapy suite beginning with a hot tub soak in the private terrace followed by an after sun calming wrap of Thai clay and a freshly crushed cucumber and mint and a scalp massage. Finally we joined the outdoor relaxing area enjoying a cup of fresh mint tea while listening to the waves.

Just returned from our usual annual visit and and the only change, was the refurbished sitting room where we usually read the thoughtfully provided daily newspapers. The staff were once again superb and made our visit a pleasure.

My wife and I were not hotel guests - we only stopped in to see the hotel while on a cruise, to see if we might want to stay here in the future. Other reviewers spoke of poor treatment of cruise guests who come for tea, but this was far from the case for us. We were appropriately dressed for such a hotel, which I suppose had something to so with it and which may not have been the case with some of the other reviewers. People should at least TRY to look like they belong...
We were immediately greeted by a doorman who may have suspected we were just nosy snoopers but nevertheless he immediately showed us around the public spaces, where to go for a drink or snack on the portico, or to the buffet by the pool. These spaces still have the charm of a grand old hotel and the views are incomparable. We decided to have lunch on the portico and the service was impeccable, the food very good.
100% certain we will be back for a stay in the hotel.

We stayed at Reids in the summer and enjoyed a week of complete relaxation and excellent service. We stayed in a charming room which is their most basic room and we found it to be excellent, we had a small balcony with a lovely view and the room was perfectly comfortable and if we return to the hotel we would opt for the same style of room

The breakfast was probably the best we have ever experienced and we also enjoyed several excellent dinners in the hotel. We had afternoon tea on the terrace which is an experience not to be missed.

We loved the style of the hotel with its different levels, slightly faded grandeur, beautiful gardens and old fashioned service.