I moved from Hotel Assen after staying for 1 week to Best Western de Jonge for another week. Best western de Jonge has usually a bit lower room-rate than Hotel Assen (about 10 euro). Great thing about this hotel is free wifi, free breakfast and great location to explore city center of Assen. It's located in the middle of city center where lots of shops, restaurants and malls are and just 5 min-walk to the train station. The front-desk staffs are quite friendly (especially male staff). Rooms are not fancy like 5 star hotels but you can stay at luxury room for 10 euro more (than standard room) and it's pretty spacious. King-size bed (IKEA style bed so it's rather cute than elegant) and sofa. You can ask for complimentary tea and teamaker. I am not sure about standard room but luxury rooms have bathtub.

If you don't want noisy at night, you can request for a room facing quite side of the alley. I stayed in the room where I could hear noisy at night from people outside of the restaurant or alley but I could deal with it and I rather wanted to see street-lights from my window than other quiter rooms facing residential houses.

Breakfast offers typical items like bread, cheese, ham, cereals and variety of fruits and yogurts, boiled/scrambled eggs and bacon. Not fancy but plenty of items to eat.

I enjoyed my stay at Best western de Jonge and if I come back to Assen, I will stay here again.

The hotel looked very nice from the outside and resturaunt area was clean and tidy. My room was on the very top floor and despite it having been apparently "refurbished" the room was quite smelly with wallpaper coming off the walls. The TV was so small and high on the wall that it was difficult to see anything. I asked to move rooms but was told "No, we're fully booked". There was a lot of banging noise from the street which kept me awake all night. This was not drunken revellers as it was a weeknight and not many people on the streets. Food was ok and service was generally ok but I hope I never have to go back.

There are only two hotels in Assen, the Van der Valk which is pricey and as soon as you leave reception it drops to 2 stars
The De Jonge is not as posh, however the staff are 5 star, they are respectful and yet friendly, I travel often on business and always make sure I get a comfy hotel that I will be happy to return to and the De Jonge is just that, a comfy great place to stay, right in the middle of all the shops
It just goes to show that Richard ( the manager ) knows his stuff

Hotel is quite close to a very noisy club...very difficult to sleep with the noise (they do supply earplugs though).

Note that there is no air-conditioning.