Well, it is somehow difficult to review this hotel objectively.
1) You can't deny that it has great service and location
2) The style of the interior design might be personal, but I think that if you have the chance to stay in Milan you better go to the Bulgari or Chedi Hotel, more consistent and less kitsch! But that is personal and I do acknowledge that many people like it and that the old architecture is fantastic
3) What bugs me is that they say that they are a seven star hotel. They are not! Because as everyone should know stars are attributed based on infrastructure, not service level or attentiveness. This hotel does not have a pool!!! Every 5 star hotel needs to have a pool. They also do not have a Spa which also is demanded by today's discerning traveler. So that means the hotel can be a maximum of 4 stars.

To sum up. Great city hotel with great service and great location but the demand for 7 stars is just plain arrogant.

We booked 4 rooms in this hotel in early January 2009, at the time of sales period in Milan. We have a wonderful experience in this hotel in positive sense. We were welcome at the lift exit by the staff and the butler, immediately escorted to our rooms without going through the check in desk etc. like normal standard hotel. The rooms were fabulous beautiful, smell good, each room is with different design and trendy. The junior suite is spacious. The personal touch concept of "away from home but feel like home" is really top gear. Fantastic location for shop hunting. We even had half bottle of brandy/cognac/whisky at our choice with chocolate brought by the butler in the afternoon tea time (incl. in the room rate). The hotel staff are very friendly. An unique experience with butler service.
Tip : if you like Asia food, Go and try Restaurant Taiwan at via Adda 10, there you can taste authentic Chinese/Taiwanese cuisine, worth of any penny.
Great hotel for business travellers, shop hunters.

no service
no spa
no lobby no sofa
no window in the bathroom
no shower separated from the bath
no jacuzzi
no confortable bad
nothing special to be a 7 star hotel.
the entrance is very horrible! an elevator made in glasses with a view on popoular house

I stayed there in late august with my spouse for two days. From the first time you step into the hotel - or into the glass elevator ;-) - you truly feel if you were at home. Cont. breakfast is incl. and was very tasty. We had a big suite with two bathrooms, laptop, and a balcon overlooking Galleria Vitt. Emmanuele Secondo - wonderfull. We randomly used the help from the buttlers, but if we called them, they were ready to serve us with whatever we wanted. All in all it was a truly memorable stay and we hope we will be back as soon as possible. Last but not least: Many thanks to Desiree for the nice conversation and the marvelous Mojito ;-)... I do hope to hear from you soon. Florian