nice place and dont be put off by the reveiws.
good location and very clean beach and sea front
dont forget your kettle if you like a cuppa in the mornings and the only person who would be able to rob you would be spiderman as the apartments are like a prison to get in and out of.

Hi All, I stayed ther with my missus in may 2010 and can't realy complain about anything. Most of the staff spoke good english and the food was quite good. Rooms cleaned every day and the towels were changed every day as well. There was only one rude blonde receptionist but the rest of the staff were very helpful. The town centre is a bit far away so it's very quiet, surrounded by shops and the beach was only
15 min away..

Never go here we were the only english if u want a good holiday be warned dont go here Wen we got burgelled staff would not phone the police or help us it was very suspiciouse we was really scared staying there plus we payed 400 deposit but wen we went 2get it they said we had not & would not give it us back

We were very sceptical when we arrived due to certain comments we'd read on here.
I must say i did'nt find the reception staff overly friendly, but they were ok.
We were put in one room on first night, when we'd booked two,they put it right the next day and we got a free brekkie for the inconvenience.
We stayed in august and the Spanish take their holidays then so 80% of the hotel were foreign,
what we really liked was the lack of Brits in any of the 3 blocks, so the pool was a really nice place to be around, no noisy idiots and a distinct lack of tattoos, which was a pleasant change from the norm.The pool is very safe and has a Life Guard on patrol.
The location is good, a bus ride from Central Benidorm, there are plenty of places around, and yes you may see the odd lady around the front of the hotel, but they did'nt bother us nor did they try to. A supermarket is attached, spanish girl in there is very friendly, does'nt speak much english but very nice and helpful, prices are ok.
Did'nt cook much but everything was there if you wanted it.
I really liked Cala Finestrat, nice Brit places to eat /drink if you want that.
All in all very good.