We live in the middle of Spain and made a last minute decision to travel to Santander during Easter holidays. After hours spent searching for an available room, this hotel was the only one with anything to offer us, so we took what we could get and booked the room. The week of Easter (Semana Santa) is high season, so we paid the high season rate of 95€ per night.
The location is definitely pretty bad, with some type of huge factory right across the street. I would strongly advise against staying here unless you have a car, as it's a drive to get to the beautiful part of the city. While you're physically in/around the hotel you certainly don't feel like you're in Santander. WiFi Internet is free for 30 minutes in the lobby and they offer WiFi in your room for a steep hourly rate, which in today's day seems quite ridiculous.

Final thoughts: If your in a pinch and have a vehicle, go for it! It's a well-know chain hotel, so there is a certain since of predicability and the comfort that goes along with that. But if you have a time and have been due diligent enough to actually start planning your trip ahead of time, I would absolutely try to stay somewhere in the center of town and with less of a cookie-cutter franchise vibe. Good Luck!

We stayed here for one night before boarding the Portsmouth ferry.
Ideally located about 2km from the ferry port. It may be on an industrial estate, but is easy to find. Has ample, secure, parking. And is quiet.
The staff were friendly and helpful and speak good English.
The rooms are spacious with all you need for an overnight stay (possibly longer). Thanks to the TDT service it is possible to change the TV language to English, although there is only one English News Channel.
There is no food available in the hotel in the evenings. There is, however, a Telepizza (Pizza Hut equivalent) service available to be delivered to your room! (Genius!) We did not take advantage of this service as there are numerous bars about a five minute walk away which serve food.
The buffet breakfast looked quite good, but we did not partake.
There is free WIFI in the lobby and a pay-per-use service available if you should want it.

Spent four nights at this hotel with my wife using it as a base for touring the Cantabria region of Spain.

The hotel is located in an industrial park 3 km from the centre of Santander. Don't worry about this. The hotel is well secluded and perfectly quiet at night. There is a large secure car park in front of the hotel so easy parking ( often a major problem in town centres in Spain). The location is perfect for visiting Santander and Cantabria by car. Not really suitable if you're on foot though.

Excellent, clean, good-sized rooms equipped with comfortable beds and all the necessary amenities: aircon, internet connection, TV etc. Spacious , well-designed bathroom. Good buffet breakfast (continental). Recommended if you're hungry first thing in the morning. Polite, efficient sevice by all the hotel staff.

We paid around 70 euros per night for the room which is excellent value considering the quality of the hotel. Provided you're in a car I would highly recommend this hotel.

Stayed here overnight having travelled up from Salou by motorbike for the ferry to Plymouth the next day. Despite its location on an industrial site - its a comfortable and clean hotel with friendly staff. We availed of the secure underground parking at a small cost p/day, however, there is also an open car park within the hotel grounds. Food is served until 11pm mid week, convenient if you arrive late...as we did. Well situated for the ferry.