The Hotel is in a pedestrian zone which means a reasonable walk with your luggage.
Reception is clean and the staff helpful but security is very lax. Whilst checking in a group of about 10 local youths entered and stole all the sweets and papers from the entrance table which staff on the desk did nothing about. Luckily our bags were further inside. Room was clean with air conditioning and was very quiet, though I think this was due to the fact there was no one else staying in any of the nearby rooms.
As we were late checking in and not knowing the local area we decided to eat in the hotel restuarant. The menu in the room sounded ok. Once in the dining room you had a further choice so we decided on the cream soup of the day. Mistake number 1. It was meant to be cream of vegetables. Looked like pureed veg and was in a strong smelling fish stock!. Mistake number 2 was ordering a pizza. When served it was just a messy heap of peppers, artichokes, and other non descripts. It was stone cold so we sent it back. 10 minutes later they brought it back, It was by now just about aired. As we were so hungry we ate some of it.
Breakfast was a little better though the capuciono coffee was a weak hot chocolate, though the staff did try to assure us we were mistaken. But the cocoa powder in the bottom of ther cup was a good give away.
Good point was the central location for the shops and the harbour.

On arrival I was given a smoking room with a strong stench. As a no-smoking traveller, I asked for another room. The receptionist said the hotel was full except for one interior room. He said this one was about the same size, so I acceplpted the change. In reality it was much smaller. Besides, the room had a comunication door with another one,so although the door was locked, I could hear all the noise coming from there.
Breakfast was reasonable.
Very good location, at one of the main squares of the city, very close to the main street. I traveled to other sites in Tenerife by bus, and the distance to the station was about 20 minutes on foot. If you travel this way, I recommend to buy the Bonocard - it was a great saver!

Good value hotel, right by a lovely square in the centre of Santa Cruz. Nice, spotless rooms with good bathrooms. Well placed for strolling around town, or shopping in El Corte Ingles (the old store, not the one by the bus station). Breakfast was perfectly fine and the dining room light and airy.

The only downsides are parking - a nightmare in the whole town, although you can pay 12 euros to park under the hotel, b ut don't rely on it. The rooms would be really great if they had small balconies, but you can't have everything.