Chose this hotel in Puerto de la cruiz because it was in walking distanse to Loro parqe.
It was. Only a nice walk to the park. It was also only a short walk to the senter of the town and easy to get around without any need for a car or a bus.
Hotel room was ok but very thin walls and we could hear our nabo speaking in their room. Also the music some nights were playing late and kept me awake. Agree with the others that the water in the pool is only for vikings and I am not one of theme :)
We had breakfast at the hotel every day and it was ok. Did not eat any other meal there.
There are so many nice places to eat in town. Nice little shop in the entrece to the hotel. We bought mostly water there. One day we took the lokal bus - (the station is near by) to Orotava and that was a nice trip that I would recommend.
I think Puerto de la cruiz is a very nice town and i felt copletely safe walking around in town late at night. Mostly older people and families out enjoing the late evenings here.
I think Noelia Playa is an ok hotel to stay in for a visit to puerto de la cruise,

Stayed in Puerto de la cruz many times , first at the Noelia playa
had spent an evening here as its well known for its entertainment
guy on keyboard to suit all ages but favored by S.C !
Hotel very nice & imaculately clean ,maid service every day , but only towels on request
need put in bath if you want to change !
The kitchen area is not the best in the bedroom area !
ok for making tea & snacks . Balcony good size as like bedroom & also has aircon !
The pool area is on the roof , personally loved it , has 2 levels with enough sunbeds
but the pool is Freeezzing but if you have weather like we did , its great for cooling down .
We were in P.D.L.C for carnival which has to be one of the best festivals there is here ,
a full week packed full of entertainment and is all free ! which ends with a massive street parade
& party in the street at plaza de charcol or at the harbour into the wee small hrs Amazing !
For this reason the noelia playa is an ideal location , 5 min walk to the playa jardine , 10 mins to
town centre & san telmo , so much to see & do in puerto , good food & wine & lots of sunshine !

Stayed here for 3 nights over the MayDay Bank Holiday, with reservation to include breakfast & evening meal.
Staff friendly. They were flexible too as regards the evening meal, which we could switch to lunchtime, if we preferred. Found our room on the 6th floor neat & tidy (two lifts available, just in case you were beginning to worry!), with a plate of fresh fruit placed on the table, complements of the hotel. A nice welcoming gesture, I have to say. Kitchen (very well fitted into a tiny space!) was reasonably well equipped but lacked a microwave & oven. The pool is located on the top floor - level 7. We only had a quick look (we were eager to get out & see Puerto), and it seemed fine, if sun-lounging was your thing. There was no-body in the pool at the time, which may verify the previous reviewers point about the chilly temperature.
Breakfast consisted of the usual fare (cereals, juices, toast, hot food, cold meats, fresh fruit, etc.). I did see beans & sausages one morning, however those expecting a traditional fry-up to be available may be disappointed somewhat.
While having stayed in other aparthotels with a wider variety of dishes on offer, the food at Noelia Playa was more than edible in our experience. Soup, a variety of salads, fish, pork, potatoes, pastas, rice, chicken, chips, etc., was available at evening meal. Vegetarians may find the range a bit limited though.
A considerable number of the guests staying in the hotel appeared to be made up of senior citizen groups from mainland Spain, which was refreshing from my point of view in the sense that it made the stay more authentic, even down to the musicians choice in the piano bar. ¡Olé!
One thing which we never came across before, and which may catch people out, is the fact that you have to pay to have access to the TV in your room (this consists of a 10 euro deposit, and then a tariff, from 1-3 days, 4-7, etc., etc.). There is a mini-market open as part of the aparthotel, and we found the prices very reasonable there, considering that some hotels sometimes see this as an opportunity to hike up prices & make a tidy sum.
So, in summary, a very enjoyable stay had in Puerto de la Cruz, with the help of Noelia Playa, and all at a very, very reasonable price. And whatever you do, do NOT miss Loro Parque when in the area. El "Must" de Canarias? Without a doubt.

We booked this hotel solely on the basis of the advertised 'heated pool on roof''. We knew the weather would be coolish in March and, liking to be active on holiday, fondly imagined ourselves swimming in the likes of the Havana rooftop pools, but without the long flight. Ha ha.
There are solar panels on the roof and wiring leading to the pump house but where the heat goes after that is anybody's guess, but it's definitely not the pool. Enquiries at reception revealed that the pool is heated 'by the sun' (well aren't they all, but the others don't advertise themselves as heated in that case) especially in March under the cloud attracted by Mount Tiede. I went in twice and had to go straight in a bath of hot water because I was blue! Bitter disappointment that and I should think other people are disappointed too. Technically this is misrepresentation.
Apart from that the hotel is in a good position -no one else mentioned how near it is to Loro Park, one of the best zoos in Europe -5 mins walk- and the rest of the town. Don't eat there though - soggy veg and dry fish al la works canteen. Beds were large but what is in them ? They creak so much they wake you up!
Apart from that the place was OK. Average clean hotel.